Regional Sales Manager (RSM) - North Central
About The Position
The Regional Sales Manager is accountable for driving consistent execution of commercial strategy by ensuring Account Executives effectively translate business priorities, customer insights, and value-based selling principles into meaningful customer action and sustainable business growth. This role is accountable for ensuring the region attains sales and margin objectives for CooperVision products. Provides leadership through coaching, developing, and directing a team of Account Executives while fostering a culture of accountability, engagement, and high performance. Serves as the primary leader responsible for translating commercial strategy into regional execution plans that drive sustainable growth. Leads by example and partners cross-functionally to improve field execution, enhance customer outcomes, and develop future sales talent. As a Regional Sales Manager, it is strongly desired to reside within the assigned region and with reasonable distance proximity to all of their assigned territories.
Requirements
- Demonstrated leadership capabilities with the ability to motivate, influence, and develop others.
- Strong coaching and talent development skills.
- Ability to provide constructive feedback, develop action plans, and hold team members accountable to performance expectations.
- Strategic thinking and business planning capabilities.
- Strong business acumen and analytical skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build relationships and influence stakeholders across multiple organizational levels.
- Ability to work effectively in a cross-functional environment.
- Strong organizational and prioritization skills.
- Results-oriented with a high degree of accountability.
- Ability to lead through change and ambiguity.
- Proficiency in Microsoft Office Suite.
- Experience utilizing CRM platforms and business planning tools.
- Minimum of 7 years of successful sales, account management, customer-facing commercial, or related business experience.
- Demonstrated history of achieving or exceeding performance expectations and delivering business results.
- Proven ability to build customer relationships, influence stakeholders, and execute strategic business plans.
- Passing of background check, which may include verification of prior employment, criminal conviction history, educational and motor vehicle records.
- A valid driver’s license and proof of minimum level of insurance coverage and satisfactory driving record as required by the company.
Nice To Haves
- Experience mentoring, coaching, training, leading projects, or serving as an informal leader preferred.
- Experience within healthcare, vision care, medical device, pharmaceutical, consumer products, or related industries preferred.
- Experience utilizing CRM tools and sales analytics preferred.
Responsibilities
- Achieve and exceed regional sales, market share, and margin objectives.
- Drive business performance through the coaching, development, and leadership of Account Executives.
- Conduct regular field coaching visits utilizing a structured coaching process to improve selling skills, business acumen, account management capabilities, and customer engagement effectiveness.
- Recruit, onboard, develop, and retain a high-performing team of Account Executives.
- Establish clear performance expectations, annual objectives, and individualized development plans aligned with company goals.
- Develop and execute regional business plans that support commercial priorities and growth objectives.
- Analyze territory and customer performance to identify opportunities, risks, and actions required to drive growth.
- Build a high-performance culture through continuous coaching, talent assessment, succession planning, and recognition of individual and team achievements.
- Identify top growth opportunities within the region and partner with Account Executives to develop and execute strategic account plans.
- Manage promotional investments and regional resources to maximize business impact and return on investment.
- Partner with Marketing, Professional Affairs, Customer Experience, Training, Operations, and Sales Leadership to successfully execute strategic initiatives and business priorities.
- Lead organizational change through effective communication, accountability, and adoption of new business processes, tools, and programs.
- Plan and conduct regional meetings and business reviews, communicating performance, opportunities, and action plans to sales leadership.
- Maintain proficiency in CRM systems and utilize available business insights to improve regional execution and decision-making.
- Perform other duties as assigned in support of departmental and organizational objectives.
Benefits
- This position may also be eligible for other types of compensation and benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
