Regional Sales Manager

Kärcher•Denver, CO

7d•Remote

About The Position

The Regional Sales Manager will be responsible for developing and executing a sales strategy to achieve territory revenue targets. This role involves driving both dealer-led and direct sales across municipal, industrial, and commercial markets. The position requires identifying new business opportunities, cultivating relationships, expanding market presence, and building a pipeline of municipal tenders, private sector projects, and dealer-driven sales. A key aspect of the role is strengthening relationships with existing dealers and recruiting new ones, while also training and supporting them to maximize performance. The manager will also handle direct sales opportunities with municipalities, government agencies, and industrial customers, including contract negotiations and pricing strategies for high-value accounts. Post-sales engagement and follow-ups are crucial for ensuring customer satisfaction. The role also involves analyzing sales data, market trends, and competitor activities to inform territory sales plans and market expansion strategies. Collaboration with inside sales, marketing, product management, aftersales support, and service teams is essential. This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. These may be added, removed, changed or reassigned as needed to accommodate business requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

5+ years of sales experience in municipal equipment, industrial machinery, or capital equipment.
Proven experience in dealer management and direct sales.
Strong technical sales and demonstration skills.
Ability to analyze market trends and develop regional sales strategies.
Experience in contract negotiations, pricing, and tender submissions.
Excellent communication and relationship-building skills.
Proficiency in CRM and sales reporting tools (SAP Business One preferred).
Willingness to travel

Responsibilities

Develop and execute a sales strategy to achieve territory revenue targets.
Drive dealer-led and direct sales across municipal, industrial, and commercial markets.
Identify new business opportunities, cultivate relationships, and expand market presence.
Build a pipeline of municipal tenders, private sector projects, and dealer-driven sales.
Strengthen relationships with existing dealers and recruit new, high-potential dealers.
Train, support, and provide sales tools to maximize dealer performance.
Conduct monthly dealer check-ins, ensuring engagement in forecasting, quotes, and demos.
Implement dealer incentive programs and promotional strategies to drive sales growth.
Manage direct sales opportunities with municipalities, government agencies, and industrial customers.
Build and maintain strong relationships with key decision-makers and procurement teams.
Lead contract negotiations and pricing strategies for high-value accounts.
Ensure a high level of customer satisfaction through post-sales engagement and follow-ups.
Conduct hands-on equipment demonstrations showcasing Kärcher Municipal’s product capabilities.
Analyze regional sales data, market trends, and competitor activities to identify growth areas.
Develop and execute territory sales plans and market expansion strategies.
Develop and implement pricing and sales strategies tailored to market conditions.
Negotiate contracts, bids, and tenders with municipalities and large-scale customers.
Submit weekly and monthly sales reports tracking bookings, forecasts, and opportunities.
Work closely with inside sales, marketing, product management, aftersales support, and service.