Regional Sales Manager

Red Bull•Dallas, TX

13d•Onsite

About The Position

The Regional Sales Manager, Buying Groups (RSM) leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships, with a primary focus on Independent Buyer's Company (IBC). This role is responsible for driving business performance across key areas such as sales volume, distribution, pricing, promotions, member engagement, and Quality Points of Distribution (QPOD). The RSM builds strong, collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners (DPs). Through these partnerships, they identify opportunities for growth, align strategic priorities, and help deliver successful business outcomes for all stakeholders. In this role, the RSM translates channel and customer priorities into practical programs that are easy to implement, financially responsible, and mutually beneficial. Responsibilities include negotiating and managing customer programs, aligning member incentives, supporting onboarding and program transitions, and ensuring execution in the field aligns with broader customer agreements and Buying Group strategies. The ideal candidate is a strong relationship builder, strategic thinker, and problem solver who thrives in a collaborative, fast-paced environment.

Requirements

Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
Experience in chains across multiple channels (grocery and/or convenience preferred)
Strong analytical skills and experience using internal and external data sources
Excellent communication and active listening skills
Strong negotiation skills
Innovative, solution-oriented mindset
Self-motivated and able to work independently
Must be proficient in Microsoft Excel and PowerPoint

Responsibilities

Leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships.
Drives business performance across sales volume, distribution, pricing, promotions, member engagement, and Quality Points of Distribution (QPOD).
Builds strong, collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners (DPs).
Identifies opportunities for growth, aligns strategic priorities, and helps deliver successful business outcomes.
Translates channel and customer priorities into practical programs that are easy to implement, financially responsible, and mutually beneficial.
Negotiates and manages customer programs.
Aligns member incentives.
Supports onboarding and program transitions.
Ensures execution in the field aligns with broader customer agreements and Buying Group strategies.
Builds strong relationships with Buying Group leadership, key decision makers, member operators, Distributor Partners, and internal cross-functional teams.
Focuses on building strong, consistent relationships with local IBC field leadership teams.
Calls on local chain convenience customers that are members of IBC to identify store-level opportunities, reinforce program value, and support execution of agreed-upon Red Bull standards.
Supports Buying Group member communication, onboarding, program awareness, and adoption of Red Bull initiatives.
Develops customer-specific solutions that resonate with Buying Group needs while ensuring programs are scalable, consistent, and aligned with Red Bull standards.
Secures local programming wins with IBC members and participating convenience customers.
Identifies and secures store-level selling opportunities that drive incremental Red Bull visibility, distribution, display activity, and consumer engagement.
Sells and executes distribution priorities across assigned Buying Group members and ensures package mix, shelf flow, and schematic recommendations reflect Red Bull standards and channel strategy.
Communicates and sells Red Bull recommended price programs and suggested retail price guidance.
Drives permanent, high-quality merchandising solutions and evaluates ROI before recommending customized programs, display investments, or pay-for-space opportunities.
Manages the execution of Buying Group agreements, annual programming commitments, member incentive structures, and customer marketing deliverables.
Monitors member participation, execution compliance, performance gaps, and adoption of agreed-upon program standards.
Closes gaps on compliance opportunities by partnering with IBC field leadership, DPs, and internal teams.
Supports transitions between customer programs, including VIP, IBC, and other Buying Group structures.
Manages customer investment, incentive funding, T&E, and program spend to assigned budgets.
Analyzes sales, distribution, share, promotional results, member participation, and execution data.
Partners with Category Management, Finance, DPs, and internal account teams to evaluate ROI on programs, promotions, incentives, displays, and space agreements.
Pursues opportunities to obtain retailer scan data, basket analysis, member-level performance reporting, and other relevant data sources.
Provides insights that influence promotion, price, distribution, merchandising, and member activation decisions.
Conducts regular business reviews with internal and external stakeholders.
Establishes and maintains a Buying Group wiring model.
Proactively shares Red Bull marketing, brand, category, and shopper insights.
Partners cross-functionally to resolve execution barriers, member questions, incentive discrepancies, or program concerns.
Uses clear communication processes to keep DPs, DPMs, Region teams, and internal stakeholders informed.
Creates and maintains consistent business review templates, execution trackers, program summaries, and customer-facing materials.
Routinely engages with DPs to maintain strong relationships, reinforce execution priorities, and ensure open lines of communication.
Supports Distributor Partner initiatives tied to IBC and other Buying Group priorities.
Works closely with Category Management, Finance, Legal, Channel Strategy, Customer Marketing, and Sales teams.