Regional Sales Manager - Red Bull

L&F DISTRIBUTORS LLC•Laredo, TX

18h•Hybrid

About The Position

The Regional Sales Manager will own Red Bull’s wholesaler and distributor relationships across an assigned territory, driving volume, market share, permanent merchandising (QPOD), and promotional execution. This role partners closely with customers to build joint business plans, optimize pricing, and ensure flawless product flow to the market.

Requirements

5+ years B2B sales, key account, or distributor management experience.
Proven track record building distributor and wholesaler relationships and driving execution.
Strong analytical skills; experience with scanned data, sell-through, and ROI analysis.
Excellent negotiation, presentation, and project management skills.
Valid driver’s license and willingness to travel up to 60%.
Must be authorized to work in the USA for any employer.

Nice To Haves

Bachelor’s degree in business, Marketing, or related field preferred.

Responsibilities

Deliver sales targets, distribution goals, and merchandising standards across assigned accounts.
Serve as primary Red Bull liaison to Distributor Partners; lead regular joint business reviews and align on execution plans.
Develop and manage annual Joint Business Plans with wholesalers and chains; translate national strategy into regional initiatives.
Drive permanent merchandising placements and evaluate ROI for POS, displays, and pay-for-space opportunities.
Implement recommended pricing and promotional calendars; ensure POS materials and incremental displays are executed and tracked.
Use scan data, sell-through, and basket analysis to measure promotion effectiveness and inform decisions.
Manage Customer Marketing Agreements and Travel & Entertainment (T&E) within approved budgets; ensure compliance and accurate reporting.