About The Position

Coates is an Australian-owned company with a long history of supporting customers in major projects and a future focused on growth. They provide end-to-end solutions in Equipment Hire, Engineering Solutions, Industrial Solutions, and Power & HVAC, emphasizing safe, smart, and sustainable equipment solutions. The company values its people and their contribution to making things happen. This role is for a highly motivated Regional Sales Manager to lead a high-performing sales team across the Perth and SouthWest region. Based in Belmont, the manager will lead a team of seven direct reports, including Major Project Managers and Account Managers, located in Belmont, Kwinana, and Bunbury. This is a strategic, hands-on leadership role requiring significant time in the field for coaching, building customer relationships, identifying opportunities, and fostering a high-performance sales culture. The role is key in shaping regional sales strategy, increasing customer share of wallet, and driving sustainable revenue growth in the construction, infrastructure, mining, and industrial sectors.

Requirements

  • Proven success leading field-based sales teams in a B2B environment.
  • Experience selling into the construction, mining, infrastructure, industrial, or related sectors.
  • Strong leadership capability with the ability to coach, mentor, and develop high-performing teams.
  • Strategic selling expertise with the ability to build, manage, and convert sales pipelines, forecast effectively, and deliver sustainable growth.
  • Strong commercial acumen, with the ability to analyze data and pipeline insights, spot trends, and translate them into compelling, actionable business outcomes.
  • Exceptional stakeholder management, communication, and relationship-building skills.
  • Experience developing and executing business plans and account growth strategies.

Responsibilities

  • Lead and champion Coates' Safety-First culture across the team and customer network.
  • Shape and execute regional sales strategy to grow revenue and market share.
  • Coach, mentor, and develop a team of sales professionals to achieve exceptional results.
  • Build and strengthen relationships with key customers, stakeholders, and decision-makers.
  • Spend around 60% of time in the field, driving customer engagement and sales activity.
  • Generate new business and maximize opportunities within existing accounts.
  • Spot and capitalize on major project opportunities across the region.
  • Use CRM insights, pipeline data, and sales intelligence to lift team productivity, forecasting accuracy, and performance.
  • Collaborate with Pricing, Marketing, Operations, and Leadership teams to deliver winning customer solutions.
  • Monitor market trends, competitor activity, and emerging opportunities to support strategic growth.

Benefits

  • Development and career progression pathways
  • Company Benefit Vehicle
  • Flexible working options available
  • Access to employee discounts, benefits, and wellbeing program including Fitness Passport
  • Purchased additional leave program
  • Novated leasing and salary sacrifice
  • 12 weeks Paid Parental Leave in addition to government parental leave scheme
  • Volunteering opportunities through the Coates Foundation
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