Regional Sales Manager: Southeast

Something & Nothing | B Corp™ • FL, FL

6d • Remote

About The Position

This role is for a Regional Sales Manager focusing on the Southeast region, primarily Florida, Georgia, the Carolinas, Tennessee, Alabama, and Mississippi. The main objective is to drive sales, expand distribution, and manage relationships with distributors, brokers, and key accounts within the natural and conventional grocery, foodservice, and hospitality sectors. The position involves significant travel and requires a self-directed individual with strong commercial and analytical skills to build and execute regional sales strategies. The role also offers the opportunity to build and develop a sales team within the region, with a focus on coaching and support rather than direct management.

Requirements

• 5+ years in a sales role with a CPG brand, manufacturer, or distributor.
• Beverage experience is strongly preferred.
• Personally owned a multi-state territory, including planning, travel, and achieving numbers.
• Won or materially grown distribution with at least one top-tier regional grocery banner.
• Track record of delivering year-on-year sales growth and beating revenue targets.
• Proven success managing distributor relationships and operator accounts.
• Experience selling across natural and conventional grocery, both chain and independent, as well as club, mass, and foodservice customers.
• Solid grasp of pricing structures, rebates, trade spend and ROI, and menu cycles.
• Experience coaching and developing others' performance, including those without formal authority.
• Strong commercial and analytical instincts.
• Confidence to build a regional strategy and execute it.
• Strong communicator in writing, verbally, and as a listener.
• Highly organized, resilient, and self-directed with discipline around pipeline management.
• Enjoys being in trade, in front of customers and distributors.
• A valid driver's license and access to reliable transportation.

Nice To Haves

• Conversational business Spanish.
• Experience launching brands or building early-stage territories.
• Existing relationships with regional chains and major distributor houses.
• Experience with CRM tools and forecasting systems.
• A real passion for food, beverage, and hospitality.

Responsibilities

• Accountable for channel- and account-specific goals across the region, including volume, forecast accuracy, promotional execution, distribution targets, speed-to-market on new items, brand execution, and distributor management.
• Win and grow distribution across natural and conventional grocery, both chain and independent.
• Own relationships with distribution partners, keeping their sales teams engaged, educated, and excited to sell the brand.
• Grow distribution across natural grocery buying groups (INFRA and NCG).
• Grow distribution in priority foodservice channels: travel, business and industry (B&I), restaurants and cafes, with colleges and universities as a secondary channel.
• Grow velocity in the accounts won.
• Build promotional and trade marketing plans for customers and distributors within budget, and assess trade spend and ROI to improve sales and profitability.
• Create and deliver the in-store demo strategy for the region, utilizing point-of-sale materials.
• Ensure national and regional strategies are executed properly at store and operator level.
• Find customer partnerships that showcase product usage.
• Lead distributor, broker, and field teams through collaboration, ride-alongs, sales meetings, and performance reviews.
• Create and run incentive programs for distributors, brokers, and field teams.
• Manage and attend presence at distributor, customer, and industry events, food shows, and trade shows.
• Analyze performance across the region with the Category & Insights Manager and share findings.
• Utilize CRM platforms and feed learnings back into strategy.
• Build accurate, insight-driven forecasts with US sales and finance teams.
• Hire, coach, and support salespeople to cover specific areas within the region as it grows.

Benefits

• Full-time employment
• Share options under employee options scheme
• 25 days of annual leave
• 4 rejuvenation days
• Medical insurance through BlueCross BlueShield, covering the full cost of the lowest plan option ($733 per month)
• 401(k) with company match
• Mobile phone allowance of $50 per month
• Work-from-home allowance of $50 per month
• Mileage reimbursed at $0.75 per mile
• All the soda you can drink

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed