Golden State Cider - Regional Sales Manager, SoCal

Golden State Cider • Los Angeles, CA

93d • $119,000 - $152,000 • Hybrid

About The Position

Golden State Cider (Sonoma Craft) is seeking a driven Regional Sales Manager for Southern California to expand its presence, strengthen customer relationships, and accelerate growth. This role is a key member of the Sales Leadership Team, responsible for leading regional sales strategy, developing distributor and customer partnerships, and mentoring a sales team. The ideal candidate will balance strategic planning with hands-on execution in a fast-paced, entrepreneurial environment. The Regional Sales Manager will drive revenue growth, increase market share, and strengthen distributor and key account partnerships by developing and executing regional sales strategies, managing distributor performance, coaching the sales team, and collaborating with Marketing, Operations, and executive leadership. A strong background in the beverage alcohol industry, experience leading distributor networks and sales teams, and a proven ability to identify growth opportunities, build relationships, and execute in the field are essential.

Requirements

• Bachelor’s Degree (MBA preferred)
• Experience in Cider, Beer and Spirits preferred
• A minimum of five (5) years related marketing experience
• Outstanding leadership qualities with the ability to motivate others
• A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies.
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.
• Must have a reliable vehicle that is registered and insured, a valid driver's license with clean driving record, and the ability to drive to and from accounts continuously
• Available to work evenings and weekends as needed
• Regular travel within the territory (90%) and occasional travel outside the territory (10%)
• Must be able to perform physical activities which include, but are not limited to, lifting, bending over, kneeling, twisting, climbing on ladders, stooping, crouching, and routinely lifting up to 50 lbs., and occasionally more
• Specific vision abilities required by this job include close vision and the ability to adjust focus.
• The employee is regularly required to sit and talk or hear.
• The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision.
• The employee must occasionally lift and/or move 25-50 pounds.
• This role operates within the alcoholic beverage industry and may involve regular exposure to alcohol products.
• This position requires adherence to all company policies, safety protocols, and regulatory requirements related to the handling, production, and presence of alcohol in the workplace.
• This role requires the ability to work safely and professionally around pets, while adhering to all company policies related to workplace safety, hygiene, and animal conduct.

Nice To Haves

• MBA

Responsibilities

• Achieve annual depletion, shipment, revenue, and profitability goals for the Southern California region while managing to the approved budget.
• Drive distribution, visibility, velocity, and brand presence across all assigned markets.
• Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy.
• Lead all regional sales planning, goal setting, territory execution, and performance management for the Southern California team.
• Build strong relationships with distributor leadership, account managers, and Sales Representatives.
• Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors.
• Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues.
• Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution.
• Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region.
• Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives.
• Lead strategic account presentations, category insights, and brand education sessions.
• Lead, train, develop, and mentor Southern California Sales Representatives and Market Managers.
• Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution.
• Foster a positive, collaborative, high performance culture across the regional team.
• Partner with Marketing to align programming, brand priorities, and field execution.
• Work closely with CEO and leadership team on planning, budgeting, and business reviews.
• Provide frequent market feedback to support product development, innovation, and strategic planning.
• Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements.
• Deliver exceptional brand education, training, and storytelling in every channel.

Benefits

• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
• Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
• Monthly Wellness Allowance ($100 monthly reimbursement for gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks)
• 10 days of PTO annually
• 11 paid holidays each year
• Monthly product perks (Cider & Beer Allotments)
• 401(k) Retirement Plan with company match (100% on first 3%, 50% on next 3% after one year)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior