Regional Sales Manager of Rental

Equipment Development Co., Inc.• Frederick, MD, US, MD

3d•Remote

About The Position

EDCO is seeking a Regional Sales Manager to join their team. For over 65 years, EDCO has been a manufacturer of "Rental-Tough" equipment for the construction and equipment rental industries, producing surface preparation, floor grinding and removal, vacuum systems, and sawing equipment. As a family-owned American manufacturer, EDCO emphasizes quality, safety, technology, customer education, and continuous improvement. This role is responsible for expanding EDCO's customer base, strengthening strategic accounts, and driving profitable growth within assigned regions (Western or Midwest). The position requires a strategic, results-driven sales leader adept at building relationships, developing markets, identifying new opportunities, and taking ownership of a territory.

Requirements

Strong business development skills
Strategic, customer-focused approach
Comfortable working independently
Ability to build relationships at multiple levels
Ability to analyze sales performance
Ability to take ownership of results
Experience selling into the construction, concrete, equipment rental, industrial, or related markets is highly valued
Desire to build something, not simply manage a sales territory

Responsibilities

Own and deliver revenue and gross profit targets for your assigned region
Develop and execute a strategic territory sales plan to increase market share
Identify, pursue, and close new business opportunities
Build, manage, and expand key accounts and strategic customer relationships
Develop strong partnerships with distributors, dealers, and channel partners, where applicable
Analyze territory performance, market trends, and customer needs to identify opportunities for growth
Collaborate closely with customer service, marketing, operations, pricing, and leadership teams to ensure strong execution
Conduct regular customer visits, presentations, business reviews, and product training
Maintain an accurate sales pipeline and forecast in the CRM
Monitor competitive activity, pricing trends, and changing market conditions
Turn market intelligence into actionable sales strategies
Recruit, train, coach, and develop sales talent (if managing sales representatives)
Establish clear expectations, quotas, and performance metrics (if managing sales representatives)
Coach representatives on prospecting, account management, sales strategy, and closing (if managing sales representatives)
Conduct regular performance reviews and customer ride-alongs (if managing sales representatives)
Build a high-performance culture focused on accountability, customer value, and sustainable growth (if managing sales representatives)