Regional Sales Manager, Foodservice - Northern MA/Southern NH

PFG | Performance Good Group

9d•$110,000 - $155,000•Hybrid

About The Position

Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams. Responsible for the region’s overall sales activities to ensure volume, margin and profit objectives are met. Directs the region’s sales efforts by managing and coordinating related activities with District Sales Managers (DSM). Responsible for overall sales personnel hiring, training, development, evaluation and retention in the region. Responsible for overall sales budget and sales expense control of region. Functions as a team member within the department and organization, as required, and performs any duty assigned to best serve the company. Must be able to commute to areas North and West of Boston, and Southern New Hampshire.

Requirements

High School Diploma/GED or Equivalent Experience
5-7 years Sales / sales management or field operations with vending or foodservice industry.
Valid driver's license required.
Previous management experience leading a fully commissioned sales team for 3-5 years.

Nice To Haves

Bachelors: Business management, Sales/Marketing or related area
7-10 years Business management, sales / marketing or related area within vending or foodservice industry.
Previous management experience leading a fully commissioned sales team for 5+ years.

Responsibilities

Supervises associates to include, but not limited to: staffing, training, coaching, performance management and problem resolution. Training may include selling techniques, time management skills, organizational know-how and all other skills necessary for successful execution of the region’s and company’s plans.
Provides clear leadership related to region’s sales activities via effective and efficient sales management, coaching/training, communication and visibility in the market. Responsible for the region’s sales budgets and actively participates in all regional level pricing decisions; also responsible for sales profit margin and expense control of the region.
Responsible for complete analysis of regional business and trends, including financial, market and competitive activity. Must also effectively communicate customer needs to organization.
Develops quarterly action plans with DSMs to ensure proper focus and actions exist relative to regional, market and local goals. Executes corporate sales strategies and marketing plans. Develops long term strategies and plans for the region with VP, Sales and Marketing.
Responsible for developing local promotional activities in the region. Works with DSMs, division merchandisers and local brokers/manufacturer reps to establish local and regional deals, promotions and incentives.
Conducts regular market/customer visits in order to identify market shifts, personnel performance issues and business potential. Ensures customer visits in order to identify market shifts, personnel performance issues and business potential.
Ensures customer satisfaction and promotes mutually beneficial activities relative to the development of business partnerships. Responsible for sales calls with region VP’s, National Accounts and other key account contacts.
Works closely with senior management to maximize profit opportunities for the region. Fosters environment of teamwork and cooperation with operations and merchandising associates.
Conducts regular regional sales meetings to promote and enhance clear communication and direction. Establishes and maintains relationships with Broker/Manufacturer community in the region to include regular meetings to promote and enhance clear communication and direction.
Performs other related duties as assigned.