Regional Sales Leader (East)

Superior Insurance Partners LLC•Chicago, IL

8d•Hybrid

About The Position

Superior Insurance Partners is a rapidly growing insurance brokerage platform specializing in commercial lines, personal lines, and employee benefits solutions for businesses and individuals across the United States. Through strategic acquisitions and long-term partnerships with leading independent agencies, Superior has built a strong presence throughout the Midwest and Eastern U.S. At the core of Superior’s approach is its mission: to improve the lives of its Agency Partners by supporting their personal, professional, and financial goals. Rather than applying a one-size-fits-all model, Superior develops customized growth strategies tailored to each partner agency’s unique vision and objectives. Agency partners gain access to a robust shared-services platform that includes accounting and finance, recruiting, human resources, AMS/IT support, marketing, and M&A expertise — allowing local agencies to maintain their entrepreneurial culture while benefiting from the scale, resources, and best practices of a larger organization. Long-term economic alignment ensures partners remain invested in the collective success and growth of the platform. Superior Insurance Partners is backed by Tyree & D'Angelo Partners (“TDP”), a leading Chicago-based private equity firm focused on investing in and partnering with lower middle-market businesses. TDP companies have completed over 1,000 partnerships, have grown to over $4 billion of enterprise value, and TDP has over $1.4 billion of capital under management. Position Overview Superior Insurance Partners is seeking a Regional Sales Leader to step into a high-impact player-coach role within our growing platform. This role is designed for a successful middle-market producer who is ready to evolve into formal sales leadership while continuing to actively produce. The Sales Leader will be responsible for driving new business production, developing and coaching producers, strengthening pipeline discipline, and building a consistent, intentional sales culture. This role directly supports a growing team of producers and works closely with executive leadership to support long-term growth objectives.

Requirements

Proven success as a middle-market producer in P&C and/or Employee Benefits
Demonstrated ability to generate and manage a substantial book of business
Desire to move into a formal sales leadership role
Strong coaching mindset—values developing people as much as producing
Comfortable challenging others and holding teams accountable
Strong executive presence, communication skills, and credibility with producers and leadership
Property & Casualty (P&C) or Employee Benefits (EB) experience required
Industry experience is critical to effectively coach and develop producers, particularly newer producers
This role is not intended for candidates new to the insurance industry, as that would slow team development

Nice To Haves

Familiarity with cross-sell work or collaboration strongly preferred
Experience in large brokerage environments is a plus

Responsibilities

Lead, coach, and develop a team of producers, with clear expectations to elevate individual performance
Drive consistent sales velocity growth across the team
Conduct structured, productive 1:1 coaching sessions focused on: New business development, Pipeline health and opportunity strategy, Sales activity and execution, Individual development plans and career progression
Join producers on client and prospect meetings to: Provide live coaching and feedback, Help advance deals and overcome obstacles, Model effective, repeatable sales behaviors
Hold producers accountable for sales activity, appointments, and follow-through
Run structured sales meetings emphasizing: Accountability and execution, Pipeline transparency and deal progression, Skill reinforcement and role-playing
Bring greater intentionality to: Pipeline building (how to build it—not just track it), Prospecting consistency and time management, Sustainable performance and work-life balance
Challenge producers constructively through: Role-playing and skill practice, Real-time coaching and feedback, Clear expectations between meetings
Actively support the recruitment of production talent
Help build a culture where leaders and producers contribute to recruiting
Leverage relationships from large brokerage environments (e.g., AJG, Marsh, Aon, Alliant)
Build and maintain a long-term producer talent pipeline
Partner with executive leadership and Talent Acquisition on hiring strategy
Help producers identify and prioritize the right prospects through: Industry and niche focus, Ideal group size and account profile, List building and targeting strategies, Warm-lead strategies and Centers of Influence (COIs)
Provide guidance on account strategy, structure, and overall approach
Support developing producers with day-to-day deal and pipeline questions
Actively produce new business with meaningful annual production expectations aligned with leading a team of producers
Focus on middle-market accounts, typically serving organizations with $10M–$150M in revenue
Leverage existing relationships, referral partners, and Centers of Influence to drive consistent deal flow
Serve as a role model for prospecting discipline, deal strategy, and execution