Regional Sales Executive

Sysco GB
•Remote

About The Position

Country Choice is seeking an ambitious Regional Sales Executive to grow its customer base, strengthen existing partnerships, and help independent retailers identify new opportunities. The role covers Derbyshire, Nottinghamshire, and Lincolnshire, and the successful candidate needs to live within the territory. It is home-based and includes managing the territory independently while working with a supportive team. The role offers a salary of up to £35,000, an uncapped bonus, and a company car. The role represents a leading UK foodservice brand and involves working with convenience retail customers, including SPAR, Costcutter, Nisa, Londis, and Booker. The Regional Sales Executive will grow sales across an established portfolio, win profitable new business, and develop long-term customer relationships. The position also involves using commercial insight and financial data to identify growth opportunities and collaborating with internal teams to provide customer solutions. Brakes describes itself as committed to diversity and inclusion, celebrating colleagues’ unique talents and supporting equal opportunities and belonging. Recruitment adjustments are available on request.

Requirements

  • Proven track record in field sales and consistent results.
  • Enjoys winning new business and developing existing accounts.
  • Understands the convenience retail market.
  • Strong commercial awareness and confidence interpreting sales and financial data.
  • Highly organised, self-motivated, and able to thrive working independently.
  • Confident using Microsoft Office, including Excel, PowerPoint, and Word.
  • Enjoys building relationships and providing outstanding customer service.
  • Must live within the territory covering Derbyshire, Nottinghamshire, and Lincolnshire.

Responsibilities

  • Grow sales across an established customer portfolio.
  • Identify and secure profitable new business opportunities.
  • Build trusted, long-term relationships with customers.
  • Deliver exceptional customer service and create outstanding customer experiences.
  • Manage the territory to maximise sales and profitability.
  • Use commercial insight and financial data to identify growth opportunities.
  • Work closely with internal teams to deliver the best solutions for customers.

Benefits

  • Uncapped bonus
  • Company car
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