Regional Sales Director (West)

Chobani•Remote, CA

1d•$140,000 - $220,000•Hybrid

About The Position

The Regional Sales Director owns all revenue and execution activity within their assigned geography (West/LA). This role leads a team of Territory Managers tasked with meeting or exceeding revenue, volume, and execution targets across the away-from-home channel. The Regional Sales Director is accountable for building and executing an annual regional business plan, developing sales talent, driving account acquisition and retention, and delivering against AOP. As the direct link between field execution and the VP of Field Sales, this role translates national strategy into territory-level action and holds the team accountable to results.

Requirements

5-8 years of sales experience with a minimum of 2-3 years in a field sales management role
Experience in the away-from-home channel — foodservice, hospitality, or B&I — strongly preferred
Demonstrated track record of building and managing high-performing sales teams against revenue targets
Strong forecasting and business planning skills; comfortable owning a P&L at the regional level
Experience with CRM platforms (Salesforce preferred) and sales reporting tools
Proven ability to recruit, coach, and develop field sales talent
Self-motivated and highly organized; able to manage multiple priorities across a large geography
Strong communication and presentation skills; able to represent the region to senior leadership
Willingness to travel within region (50%+)

Responsibilities

Own regional revenue, volume, and margin performance against AOP targets
Build and manage a rolling sales forecast with weekly accuracy; report actuals vs. plan to VP of Field Sales with clear gap analysis
Monitor and hold Territory Managers accountable to individual revenue, execution, and activity KPIs
Identify and act on in-year opportunities to close the gap against plan, including incremental accounts, upsells, and pricing actions
Track new business pipeline by TM, ensuring sufficient coverage to hit acquisition targets
Lead the development of the regional annual business plan, including bottom-up revenue build by TM and key account
Align regional plan to national wholesale strategy and segment priorities (WIN/COMPETE/Do Not Focus)
Define and communicate quarterly priorities, territory assignments, and execution standards to the team
Partner with Sales Ops and Finance to ensure regional data and forecasts are integrated into the national 3+9 process
Recruit, onboard, develop, and retain a high-performing team of Territory Managers
Conduct regular field rides and coaching sessions with each TM, with documented feedback and follow-up
Lead weekly team meetings with a clear agenda focused on pipeline, execution, and priority accounts
Deliver structured sales training aligned to La Colombe’s selling methodology, product portfolio, and brand standards
Manage performance issues directly and in a timely manner; partner with HR as appropriate
Build a culture of accountability, urgency, and pride in execution quality
Own relationships with top regional accounts and enterprise targets, partnering with TMs on key negotiations and renewals
Lead or support QBRs with high-value accounts, ensuring La Colombe’s business is defended and grown
Oversee contract negotiations and pricing approvals within delegated authority; escalate exceptions to VP of Field Sales
Ensure regional accounts receive consistent, high-quality service and execution in line with brand standards
Set and enforce equipment installation, calibration, and in-account execution standards across the territory
Partner with the Regional Technical Lead to ensure service levels support sales performance
Utilize CRM and reporting tools to maintain real-time visibility into pipeline, account health, and TM activity
Deliver accurate weekly, monthly, and quarterly performance reports to the VP of Field Sales
Identify systemic execution gaps and implement corrective action plans at the team level

Benefits

medical
dental
vision coverage
disability insurance
health savings account
flexible spending accounts
tuition reimbursement
401k match of 100% on up to 5% of eligible pay
fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
employee assistance program
fitness discounts
wellness reimbursement
on-site gym access (certain locations)
monthly wellness newsletter
120 hours of paid time off
11 holidays
paid volunteer time off