Regional Sales Director

Crete United•Chicago, IL

About The Position

The Regional Sales Director will partner with company leadership to develop and execute growth strategies, focusing on increasing owner-direct revenue, recurring service sales, and strategic account penetration. This role involves identifying market expansion and cross-selling opportunities, and supporting enterprise and regional account initiatives. The Director will drive the adoption of sales processes, pipeline management standards, forecasting methodology, and CRM best practices across the Midwest Division, which includes 8-12 operating companies. A key aspect of the role is to improve sales execution while maintaining local autonomy. The Director will coach Presidents, General Managers, Sales Managers, Account Managers, and business development professionals, providing field coaching, deal strategy guidance, and customer engagement support. Additionally, they will assist in recruiting, onboarding, and developing sales talent to build future sales leadership capability. The role also involves leading regular pipeline and forecast reviews, improving opportunity qualification, forecast accuracy, and sales accountability, ensuring disciplined Salesforce usage and data integrity, and identifying performance gaps to drive corrective actions. The Director will also focus on expanding maintenance agreements, inspections, repairs, and replacement programs, improving customer retention and project-to-service conversion, and supporting strategic account development across various business lines including HVAC, Mechanical, Electrical, Plumbing, Controls, Fire Protection, Security, and Low Voltage. Finally, the role promotes the sharing of best practices, sales tools, customer intelligence, and market expertise, strengthening collaboration among operating companies to maximize growth opportunities and customer value.

Requirements

10+ years of sales leadership experience.
Experience leading regional or multi-location sales organizations.
Proven success driving growth within service-based businesses.
Strong forecasting, CRM, sales management, and strategic account development experience.
Ability to influence senior leaders and drive change through collaboration.

Nice To Haves

Commercial HVAC, Mechanical Services, Electrical Contracting, Building Automation, Facilities Services, or related industries.
Experience with private equity-backed organizations and national account programs.

Responsibilities

Partner with company leadership to develop and execute growth strategies.
Increase owner-direct revenue, recurring service sales, and strategic account penetration.
Identify market expansion and cross-selling opportunities.
Support enterprise and regional account initiatives.
Drive adoption of Crete United's sales processes, pipeline management standards, forecasting methodology, and CRM best practices.
Establish a consistent commercial operating rhythm across the region.
Improve sales execution while preserving local autonomy.
Coach Presidents, General Managers, Sales Managers, Account Managers, and business development professionals.
Provide field coaching, deal strategy guidance, and customer engagement support.
Assist in recruiting, onboarding, and developing sales talent.
Build future sales leadership capability across the region.
Lead regular pipeline and forecast reviews.
Improve opportunity qualification, forecast accuracy, and sales accountability.
Ensure disciplined Salesforce usage and data integrity.
Identify performance gaps and drive corrective actions.
Expand maintenance agreements, inspections, repairs, and replacement programs.
Improve customer retention and project-to-service conversion.
Support strategic account development and multi-company pursuits across HVAC, Mechanical, Electrical, Plumbing, Controls, Fire Protection, Security, and Low Voltage businesses.
Promote sharing of best practices, sales tools, customer intelligence, and market expertise.
Strengthen collaboration among operating companies to maximize growth opportunities and customer value.