The Regional Sales Director is accountable for leading regional sales performance and launch excellence within a specific geographical area and/or aligned to specific hospital or large group practice accounts. This role leads and develops Account Managers to execute regional business plans, drive demand generation and appropriate product utilization, and achieve sales objectives in a compliant manner. The Regional Sales Director provides field leadership across a complex and matrixed commercial environment, partnering with sales leadership, commercial operations, marketing, market access, account management, and other cross-functional partners. This role translates national strategy into regional execution, monitors local market dynamics and team performance, and provides feedback on market conditions, customer insights, and marketing tactics. Recruit, hire, coach, develop, and manage Account Managers to build a high-performing regional team Lead regional launch execution to drive awareness, demand generation, appropriate utilization, and sales performance for the launch product. Develop and execute regional business plans that prioritize key accounts, customer segments, market opportunities, and resource allocation. Provide effective leadership to the sales team to compliantly meet and exceed sales targets. Execute the approved marketing plan with the regional team to maximize market penetration Identify and monitor local market conditions to build strong customer relationships and adapt strategies accordingly. Ensure timely and effective delivery of marketing and sales tactics within the region. Collaborate on goal setting and performance measures at all levels to ensure achievement. Leverage data, dashboards, and performance insights to monitor business results, identify performance gaps, coach Account Managers, optimize execution, and guide resource allocation to achieve client and organizational objectives. Set clear performance expectations, provide ongoing coaching and feedback, and manage performance and disciplinary matters to ensure accountability, compliance, and a high-performing team culture. Conduct regular field ride-alongs with account managers to provide hands-on coaching Build a high-performing, accountable culture that drives achievement, engagement, development, and retention. Ensure compliance with all field activities and company guidelines.
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Job Type
Full-time
Career Level
Manager