Regional Sales Director, East

Planera

19h•Hybrid

About The Position

Planera is a fast-growing software startup revolutionizing construction planning and scheduling. We are disrupting an industry that has seen little innovation in decades, and the opportunity for change – and upside – is big. Our culture is dynamic, smart, and spirited, and we are committed to solving critical problems for general contractors and project owners. Join us and help to grow a company that will change how the world is built. We are seeking a Director of Sales, Eastern US, to lead and scale our high-performing team of Account Executives. This is a mission-critical, pure people-management role designed for a leader who thrives on coaching, deal inspection, and regional performance. As the first leadership split in our growing sales organization, you will play a pivotal role in shortening ramp times for new hires, raising the ceiling of the sales team, and partnering to win strategic deals. Reporting directly to the Head of Sales, you should be based in an East Coast hub (such as NYC, Boston, Atlanta, or DC) and bring deep, non-negotiable experience in the Construction Tech (ConTech) space.

Requirements

Required experience in Construction, AEC, or a directly adjacent vertical; we are looking for a leader who understands the specific workflows of our industry.
Proven experience running a team of 5 or more AEs as a first-line manager in B2B SaaS, ideally with 3+ years at the Director level.
A track record of scaling a sales team or region from "A to B" and doing what it takes to get the job done.
Recent experience personally running and coaching complex, value-based sales cycles with 3- to 6-month durations.
A solution-oriented mindset with the ability to "figure things out" and own outcomes without waiting for instruction.
A strong professional network of A-players who would follow you to a growing organization.
Exceptional executive presence, capable of holding your own with C-level customers and internal executive teams.

Nice To Haves

Ideally, you have navigated the journey from a scrappy startup through a significant scaling chapter or acquisition.

Responsibilities

Provide coaching through 1:1s, ride-alongs, and deal reviews to develop a mixed-skillset team ranging from ramping reps to seasoned veterans.
Drive a relentless focus on pipeline creation across the entire Eastern region to ensure consistent growth and regional target achievement.
Partner directly with AEs on complex, strategic deals (ACVs of $50K to $500K+) to navigate multiple stakeholders and increase win rates.
Act as a key contributor to sales enablement and training muscle for the broader organization, filling a key role in our current structure.
Maintain a tight, repeatable inspection cadence and ensure rigorous CRM hygiene without being "methodology-bound".
Travel as needed to get onsite with customers and reps, demonstrating a hands-on leadership style rather than managing from a desk.
Build strong working relationships with Marketing, Customer Success, and Solutions Engineering to deliver seamless customer outcomes.