Regional Sales Associate - Upstate New York & Western Pennsylvania
About The Position
MAX USA Corp is a leading manufacturer of professional-grade construction and industrial tools, serving customers across North America. Known for innovation, quality, and durability, our products include rebar tying tools, pneumatic nailers, and power-driven fastening systems. We are committed to helping professionals across multiple industries improve productivity and safety on the job. As part of the global MAX Group, we combine a rich history of engineering excellence with a forward-thinking approach to growth and customer satisfaction. We are seeking a results-driven Regional Sales Associate to support and grow our sales presence within the Upstate New York & Western Pennsylvania area. This individual will implement sales strategies, build dealer and contractor relationships, and represent MAX at job sites, events, and trade shows. This is a field-based role requiring regular travel, strong communication skills, and a proactive approach to territory development.
Requirements
- Bachelor’s degree in Business or a related field, or equivalent combination of education and work experience.
- Proven experience in outside sales, ideally with a manufacturer or industrial equipment company.
- Experience in developing pricing strategies, executing sales promotions, and training customers and staff.
- Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) required.
- Familiarity with Salesforce.com or comparable CRM platforms preferred.
- Frequent travel within the assigned territory.
- Ability to lift and carry tools and equipment to and from jobsites or trade shows.
- Physical ability to set up and dismantle displays at events and open houses.
- Overnight travel as required.
Responsibilities
- Visit jobsites to demonstrate MAX products directly to contractors with distributor involvement.
- Seek out new distributor partners as needed within the territory.
- Implement MAX sales programs and promotions including RBU program.
- Attend and support trade shows, industry events, and distributor open houses.
- Cover other territories on an as-needed basis.
- Maintain strong relationships with current dealers.
- Train inside and outside sales staff on MAX products and features.
- Merchandise retail locations using signage, point-of-purchase displays, stickers, and posters.
- Identify key sales personnel to target for training and promotional efforts.
- Conduct jobsite visits alongside customers to reinforce product value.
- Ensure timely follow-up to customer requests.
- Make bi-weekly calls to each key account.
- Partner with Office Manager to assist with collections on past due accounts.
- Use CRM tools (Salesforce.com preferred) daily to track interactions with customers and distributors, and monitor sales pipeline and bonus eligibility.
- Submit timely reports: Expense reports, Dealer visit summaries, Trade show reports, Confirmation and thank-you letters to customers.
- Coordinate with engineering teams to test products in the field.
- Provide feedback from jobsites and distributors to support product development.
- Contribute to the design and implementation of promotions and marketing initiatives.
- Complete special projects as assigned by management.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
