Regional Sales and Marketing Director – Dane County

Park Vista Senior Housing Management•Verona, WI

7d•Hybrid

About The Position

At Park Vista Senior Housing Management, we are committed to providing exceptional senior living experiences while fostering a culture driven by our core values of Dignity, Collaboration, Compassion, and Transparency. With senior living communities in Verona and Deforest, we strive to create an environment where residents and their families feel cared for and supported. We are currently seeking a Regional Sales and Marketing Director for the Dane County area to lead and oversee marketing and sales efforts across multiple senior living communities. If you are passionate about making an impact, building relationships, and helping communities thrive, we want to hear from you! As the Regional Sales and Marketing Director, you will play a pivotal role in driving occupancy and building meaningful connections across our Verona and Deforest communities. You’ll work closely with community teams to develop and execute strategies that reflect the unique needs of each community while ensuring consistent branding and messaging. If you thrive in a collaborative environment and enjoy traveling to make a difference, this role is for you.

Requirements

3–5 years of senior living marketing experience, including regional roles
Bachelor’s degree in marketing, business, or a related field
Customer-Focused: A positive ambassador for the company who loves building relationships and driving results.
Detail-Oriented: A sharp eye for ensuring plans are accurate, complete, and effective.
Collaborative Leader: A skilled communicator who thrives in team environments.
Results-Driven: Strong critical thinking, problem-solving, and decision-making skills.
A valid driver’s license and car insurance are required.

Responsibilities

Develop and implement regional sales and marketing plans to achieve and maintain optimal occupancy rates.
Work closely with community-level directors, providing training and hands-on support to meet occupancy goals.
Analyze trends and craft actionable strategies to address opportunities for improvement.
Build relationships with residents, families, referral sources, and community organizations to generate leads and enhance visibility.
Oversee regional advertising campaigns, budgets, and events to maximize ROI and community exposure.
Regularly visit communities in the region to provide on-site support and evaluate marketing initiatives.
Partner with executive directors and leadership teams to ensure cross-functional alignment.