Regional Sales Advisor

Varsity Brands•US - TN - Remote, TN

8d•$67,500 - $70,000•Remote

About The Position

Varsity Spirit, a Varsity Brands Company, is a global leader in spirit, encompassing cheerleading, dance team, performing arts, and yearbook. With over 50 years of experience, Varsity Spirit impacts over a million athletes annually through educational camps, clinics, competitions, and apparel innovation. The company is deeply committed to safety and well-being, maintaining a zero-tolerance policy for abuse and promoting a positive environment for participants' development. The Regional Sales Advisor (RSA) reports to the Director of Sales, Events, with accountability to the VP Training & Education and Regional General Managers. This role is responsible for assigned all star accounts and driving sales success within the all star dance accounts and events. The RSA builds trusted partnerships with customers and internal stakeholders, ensuring customer satisfaction and value from all purchases and interactions. They collaborate with various teams, including the Director of Competition Experience, Sales and Experience Advisors, and Fashion Specialists, to share updates and strategize. The RSA also works closely with regional leadership to report and resolve customer issues and drive changes as needed. Success is measured by growth in trust and revenue, specifically through account revenue growth and overall account success. The RSA actively seeks and creates opportunities for expansion within their assigned accounts and regions.

Requirements

Bachelor’s Degree or work experience equivalent.
Minimum of 3 years direct sales experience.
Strong familiarity with productivity tools such as Microsoft Office Suites.
Strong fluency in SalesForce.
High level of customer service acumen.
Excellent organizational skills with the ability to handle multiple tasks simultaneously.
Exceptional communication and interpersonal abilities to interact with various stakeholders.
Ability to work independently and collaboratively as part of a team.
Strong problem-solving skills to handle unexpected customer issues effectively.

Nice To Haves

Experience in dance/cheer/performing arts industry a plus.

Responsibilities

Increase Varsity All Star event revenue for assigned customer accounts by solidifying team participation at events both in and out of customers region.
Responsible for cold calling customers in assigned territory to increase revenue at Varsity All Star events and assisting them in the creation of a Varsity Event schedule to meet their specific Program/Team needs.
Stay constantly connected to customers to build trust and gather insight for the future (Face to face in their gyms/studios when possible; By phone, text, email, private social media groups).
Promote participation in Varsity All Star end of season events by selling the features and benefits of: The Summit Championships, The Regional Summit, The Youth Summit, The Recreational Summit, The U.S. Finals & The Quest.
Provide sales direction and support to Sales and Experience Advisors.
Work closely with the planning and experience teams for The Dance MAJORS and The Dance Summit.
Serve as the event expert for the territory, build deep knowledge of: Event loyalty program: Varsity Family Plan, Event dates, locations, prices, Awards & gifts, Bids.
Monitor & report event competitors within the region.
Maintain a comprehensive knowledge of their product/event offerings.
Collaborate closely with regional leadership to develop the regional event schedule.
Utilize customer feedback to help direct any changes in product mix.
Prepare reports and provide periodic updates and event projections.
Assist with Responding to customer inquiries in the Regional and Event BAND Groups.
Assist with Registration and Marketing Needs as defined by Regional Leadership.
Be an active member of the Customer Experience team before, during and after events.
Evaluate, process, and communicate discount and/or rebate plans.
Serve in a high-level management and/or support role at events.
Frequently host monthly regional touch points with customers on their event experience regionally and nationally.
Participate on various committees and/or boards essential to our business both indirectly and directly.