Regional Public Relations (PR) Coordinator

Highgate Hotels•Honolulu, HI

2d•Onsite

About The Position

The Regional PR Coordinator will play a pivotal role in elevating the Highgate Hawaii regional portfolio by supporting impactful, demand-generating property PR & communications initiatives. This role assists with proactive media relations, strategic storytelling and brand communications designed to elevate brand visibility and demand-generating narratives across local, select national, traditional and emerging media landscapes. This role liaises with media and influencers/creators, works closely with the region’s marketing leaders for full-funnel campaigns, and on-property operations and department leaders to support property positioning within Hawaiʻi's competitive hospitality landscape. This role will also support in the develop and refinement of brand messaging and guest programming, while positively contributing to enhancing guest satisfaction and team culture.

Requirements

Minimum of 1 to 2 years’ experience in the Marketing/Communications industry (hospitality industry essential)
Working knowledge of Microsoft Office
Strong writing and proofreading skills, with attention to detail and brand voice
Good verbal communication and interpersonal skills; comfortable coordinating with internal teams, media, and vendors
Basic understanding of the media landscape and social/digital content trends
Strong organizational and time-management skills; able to track multiple projects and deadlines
Ability to work efficiently and calmly in a fast-paced, deadline-driven environment
Eagerness to learn PR strategy and grow within the marketing and communications field
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet multiple, competing deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
Attend all required meetings and trainings
Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
Must be able to cross-train in related areas
Must be able to maintain confidentiality of information
Must be able to show initiative, including anticipating guest or operational needs
Perform other duties as requested by management
Flexible and long hours sometimes required
Computer/Desk work for extended periods - onsite required
Light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects

Nice To Haves

Familiarity with Canva, Cision, Meltwater, and Muckrack is a plus

Responsibilities

Develop and maintain relationships with media
Draft and distribute press releases, media alerts, pitches, and byline articles
Assist with fielding and managing inbound media inquiries; support in coordinating and staffing interviews, site visits, and press stays
Help track media coverage and compile regular reporting on placements, reach, and sentiment
Assist in identifying, vetting, coordinating, and managing on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
Assist in the development of PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
Draft key messaging and talking points for spokespeople
Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels
Help maintain a repository of media-facing brand assets, fact sheets, executive bios, and press kits
Assist in ensuring consistent brand voice and messaging across all external communications
Support planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel’s photo libraries and public visual identity
Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story
Assist in preparing reports, presentations and materials for internal and external meetings with stakeholders
Help track monthly KPIs/ROIs and compile results into reports demonstrating performance
Monitor relevant trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spaces