Regional Product Support Sales Manager

Wagner Equipment • Aurora, CO

2d

About The Position

The Regional Product Support Sales Manager leads Product Support Sales Representatives (PSSRs) and Product Specialists to grow Wagner’s parts and service business. The role partners with Caterpillar and internal Parts and Service leadership to align strategy and achieve sales, profitability, and customer performance goals. The manager develops regional marketing and sales strategies, business plans, budgets, and targeted programs, and oversees team performance, training, customer relationships, and issue resolution. The role requires knowledge of Caterpillar products and technologies used in the Resource and Construction Industries. Travel is 1–25%. The stated annual pay range is $97,196.14–$133,641.63, dependent on education and experience.

Requirements

• High school diploma or GED.
• At least 7 years of experience in a product support or sales department in a heavy equipment dealership.
• At least 5 years of administrative or clerical experience.
• At least 5 years of customer service experience.
• At least 5 years of sales experience.
• At least 5 years of supervisory or management experience.
• At least 3 years of technical or mechanical experience.
• Ability to perform the physical activities listed, including standing, walking, sitting, using hands, hearing, squatting or kneeling, ascending and descending ladders or stairs, and lifting or moving objects up to 25 pounds.
• Data entry, telephone, reading and writing, reasoning, organizational, communication, and math skills.
• Safety and product knowledge; ability to adapt to changing conditions and seek new business opportunities; sense of urgency; proven customer relationship skills; and understanding of all aspects of a financial business plan.
• Advanced knowledge of Microsoft Outlook, Excel, Word, and PowerPoint.
• Ability to travel 1–25%.

Nice To Haves

• College degree preferred.

Responsibilities

• Lead and hold the sales team accountable for results aligned with the sales performance scorecard; coach PSSR team members to address performance gaps and meet company objectives.
• Develop and execute regional marketing and sales strategies to increase parts and labor revenue.
• Create and manage annual business plans for PSSRs, track performance against goals, and implement corrective actions as needed.
• Collaborate with sales, operations, and customers on weekly, monthly, and quarterly KPI performance reviews.
• Ensure equipment population data is accurate and current across DBS, OLGA, and SalesLink.
• Maintain the Caterpillar PLESN/Horizon database to support equipment repair history analysis, future sales probability, and parts availability, using CPRO orders when applicable.
• Manage customer discount structures based on business volume and ensure Wagner systems and partnership agreements are met and updated.
• Build and strengthen partnerships with Caterpillar and key suppliers.
• Provide input into annual forecasts and report on competitive pressures and market activity.
• Coordinate sales incentive programs and training initiatives.
• Develop and administer applicable parts and service merchandising programs.
• Partner with regional Parts, Sales, and Service Managers to identify growth opportunities and implement targeted programs.
• Oversee and assist with resolving customer parts and service issues to support customer satisfaction.
• Maintain working knowledge of Caterpillar products and technologies used in the Resource and Construction Industries.
• Develop and manage the regional budget to support strong financial performance.
• Direct the efforts of PSSRs and Product Specialists; coordinate their development and training; provide performance feedback and conduct annual reviews.
• Ensure the team fully utilizes the CRM system, including activities, opportunities, and machine population information.
• Perform other duties as assigned by the manager.

Benefits

• Paid time off, up to 96 hours in the first year, plus 8 company-paid holidays
• Medical insurance
• Dental insurance
• Vision insurance
• Life and AD&D insurance
• 401(k) retirement plan with eligible employees able to receive a company contribution up to 7%
• Tuition reimbursement
• Employee Assistance Program
• CEFCU services, including payroll deductions, savings accounts, loans, and a VISA card
• Supplemental life insurance
• Critical illness and accidental insurance
• ID WatchDog
• Discounted employee phone plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED