Regional Product Manager - North America

Terex Corporation•Bothell, WA

1d•Remote

About The Position

The key responsibility of the Regional Product Manager, North America, is to lead product and parts go to market strategies for the North America region to maximize revenue, market share and profit. In close collaboration with the Global Product Directors, this position will develop and execute go to market strategies to support Genie strategic priorities including quality and TCO leadership, key account wallet share and lifecycle customer experience. This position will also be the regional owner of voice of customer actions, driving customer requirements into product and offering specifications, and supporting all regional marketing, event planning and execution. Terex Corporation is a global leader in specialized equipment solutions, serving essential sectors such as emergency services, waste and recycling, utilities, and construction. Our diversified portfolio positions us in resilient, high-demand markets with strong long-term growth potential. We design and manufacture advanced specialty vehicles—including fire, ambulance, and recreational vehicles—alongside waste collection vehicles, materials processing machinery, mobile elevating work platforms, and equipment for the electric utility industry. Through our global dealer, parts and service network and true value-creating digital solutions, we deliver best-in-class lifecycle support, helping customers maximize return on investment. With a strong manufacturing footprint in the United States and operations across Europe, India, and Asia Pacific, Terex combines global reach with local expertise to capture opportunities worldwide. Our strategy is clear: exceed customer expectations, invest in innovation, leverage our diversified portfolio, and deliver consistent, profitable growth for our shareholders. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact. We are committed to recruiting, engaging, developing, and retaining team members at all levels of our global workforce. Our culture is defined by our Terex Way Values – Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Our values are the driving force behind our commitment to maintain an inclusive, supportive, non-discriminatory, and safe workplace for all team members. To that end, we are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions.

Requirements

Bachelor’s in engineering or business, or 5+ years’ relevant experience.
Advanced knowledge of the principles and practices involved in new business development, product marketing, and sales within manufacturing and engineering environment.
Ability to analyze and guide sound business decisions based on research data and other input.
Excellent interpersonal and communication skills to build relationships, prepare and deliver formal presentations.
Strong time management, project management, and problem-solving skills
Proficient in Word, Excel, Outlook, etc.

Nice To Haves

Master’s in engineering or business, and 7+ years’ relevant experience.
Significant experience in a similar role, having worked with sales.
Experience with TBS, training, planning, and financial analysis is a plus.
Comfortable demonstrating the complete line of Genie products working at full-extension heights.

Responsibilities

Lead go-to-market initiatives for machines and parts programs to support regional sales growth strategies in North America.
Lead product launch strategies and execution for new machines and parts programs in North America.
Lead voice-of-customer (VOC) market research activities to collect information on products, markets, technology trends, quality and TCO trends, and other actionable information that can be leveraged for new product development, TCO and quality initiatives, and sales growth programs.
Lead total cost of ownership (TCO) initiatives in North America by collecting VOC from customers, proposing improvement projects, and managing deployment and communication to customers.
Lead regional product training initiatives in coordination with product experts, including global product directors and application engineers.
Provide excellent (internal) customer support on product specific issues and new opportunities.
Manage programs for new products through the entire product life cycles.
Identify and evaluate new products and offerings and commercial strategy according to the established NPD process.
Assist with developing marketing campaigns and sales programs that improve brand image and drive volume.
Maintain current knowledge of competitive products, projects, and strategies.
Ability to prioritize projects, considering customer impact versus available resources.
Perform other duties as assigned that support the overall objective of the position.