Regional Pro Specialist

Fortune Brands•Atlanta, GA

5d•$80,000 - $100,000•Onsite

About The Position

The Regional Pro Specialist is responsible for accelerating Pro-segment growth across big-box retail, including Lowe’s and The Home Depot for our Larson, Fiberon, and Therma-Tru brands. This role serves as the regional PRO expert for the Outdoors B2C (Retail) Business Unit—building strategic partnerships, generating high-value Pro opportunities, and executing field initiatives that increase revenue, loyalty, and project penetration. You will collaborate closely with distribution partners, retail representatives, and retail channel outside sales associates to expand our footprint, convert builder and contractor business, and deliver seamless, high-quality project experiences for Pro customers across your assigned territory.

Requirements

3-5 years of experience in field sales, business development, or channel management within the building materials, construction, or adjacent industry
Must reside within the assigned territory and be comfortable with high-travel expectations (up to 75%), including frequent driving and air travel
Direct experience working within the retail environment (The Home Depot and/or Lowes)
Proven hunter mentality with a track record of identifying new opportunities and growing business independently across a multi-state territory
Strong interpersonal and relationship-building skills with the ability to build credibility with retail partners, contractors, builders, and purchasing managers
Confident communicator in both group settings (product training, presentations) and one-on-one job site conversations involving product specs and installation
Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint)

Nice To Haves

Bachelor’s degree in Business, Marketing, Sales, or related field
Background in doors, decking, or adjacent millwork building products categories
Experience working with Pro customers (e.g. builders, remodelers, contractors, or trade professionals)
Experience working with any CRM platforms (e.g. HubSpot, Salesforce, or similar)

Responsibilities

Capture a targeted share of addressable business within assigned region
Implement Pro focused programs and promotional initiatives within the retail environment
Promote the full product portfolio across Lowe’s, Home Depot, and distribution networks
Collaborate with Retail Channel Outside Sellers monthly; gaining alignment on active projects, upcoming opportunities, and Pro promotions
Become the regional expert in high-level blueprint reading and full project takeoff execution
Host region-wide Pro events to deliver enhanced product training to retail and distribution partners to elevate market knowledge and advocacy
Conduct on-site job visits to support project planning, technical troubleshooting, and accuracy validation
Manage large, multi-phase, high-value Pro projects to ensure seamless execution from quote to fulfillment
Support smooth order transactions and timely delivery
Drive loyalty and repeat purchases through Pro rebate contracts and long-term relationships with complex Pro accounts