Regional PR & Communications Manager

Alohilani Resort Waikiki Beach•Honolulu, HI

1d•$80,000 - $90,000•Onsite

About The Position

The Regional PR & Communications Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property PR & communications initiatives. This role is responsible for overseeing and evolving the individual PR & communications strategies to meet each property’s business, reputation and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional PR & Communications Manager guides proactive media relations, strategic storytelling, and community engagement, while developing and executing PR and communication strategies that elevate brand visibility and demand-generating narratives across local, national, and international traditional and emerging media landscapes. This role manages relationships with media and influencers/creators, works closely with the region’s marketing leaders for full-funnel campaigns, and on-property operations and department leaders to support property positioning within Hawaiʻi's competitive hospitality landscape. This role will also develop and oversee PR and communications partnerships and AORs, brand messaging and guest programming, and positively contribute to enhancing guest satisfaction and team culture.

Requirements

Minimum of 3 to 5 years’ experience in the Marketing/Communications industry (hospitality industry essential)
Demonstrated ability to develop and implement successful demand-generation publicity strategies for individual properties, including ROI / KPI metrics
Proficient in Microsoft Office, Canva, Cision, Meltwater, Muckrack
Strong presentation and communications skills both verbally and written
Demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives, VIPs, Influencers/Creators)
Strong project management or organizational skills
Ability to organize focused and exclusive events that drive topline revenue and market sentiment/positioning
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Knowledge of traditional and emerging media landscape locally, regionally, domestically and internationally
Excellent writing, communication and storytelling skills
Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment
Exceptional with details and proactive follow-up

Responsibilities

Develop and maintain relationships with local, national, and international travel, lifestyle, and business/trade media
Write and distribute press releases, media alerts, pitches, and byline articles
Field and manage inbound media inquiries; coordinate interviews, site visits, and press stays
Track media coverage and compile regular reporting on placements, reach, and sentiment
Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
Identify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
Develop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
Craft key messaging and talking points for executives, spokespeople, and department leads
Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels
Coordinate hosted stays, experiences, and content collaborations that align with brand standards
Identify, vet, coordinate, and manage on-property influencer/creator stays and activations that align with the resort’s brand values and audience; track deliverables and performance
Partner with the marketing team on content that supports PR narratives (photography, video, blog, social)
Maintain a repository of brand assets, fact sheets, executive bios, and press kits
Ensure consistent brand voice and messaging across all external communications
Support planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel’s photo libraries and public visual identity
Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story
Present results, strategies and thought-leadership to ownership and stakeholder groups
Serve as a property and brand ambassador; engage in external networking on behalf of the company
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all publicity & communications campaigns
Monitor trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spaces
Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet multiple, competing deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
Attend all required meetings and trainings
Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
Must be able to cross-train in related areas
Must be able to maintain confidentiality of information
Must be able to show initiative, including anticipating guest or operational needs
Perform other duties as requested by management