Regional Physician Liaison

Butterfly Effects•Atlanta, GA

15d•Remote

About The Position

Butterfly Effects is seeking a relationship-driven Regional Physician Liaison to expand its healthcare referral network across a multi-state territory covering Georgia, the Carolinas, Virginia, and additional East Coast markets. This field-based role, based in Atlanta and reporting to the Director of Marketing, will focus on building and strengthening relationships with pediatricians, developmental pediatricians, psychologists, diagnostic providers, healthcare systems, schools, and other professionals who support children and families affected by autism. The position requires frequent travel, strong territory management, disciplined follow-up, and consistent use of Salesforce.

Requirements

Three or more years of experience in physician relations, provider outreach, healthcare business development, referral development, territory management, consultative sales, or a similar relationship-based role.
Demonstrated success building professional relationships and generating measurable referral or business growth.
Experience independently managing a geographic territory.
Strong communication, presentation, relationship-building, and follow-up skills.
Excellent organization and the ability to manage frequent travel, multiple markets, and a high volume of professional relationships.
Experience using a CRM to document activity, manage a pipeline, and report on performance.
Ability to interpret data, identify trends, and communicate clear recommendations.
Comfort working toward measurable goals and being accountable for results.
Valid driver's license, reliable transportation, and the ability to travel up to 50%, including overnight and multi-state travel.

Nice To Haves

Experience using Salesforce.
Experience in ABA therapy, behavioral health, autism services, pediatric healthcare, developmental services, or another healthcare referral environment.
Existing relationships with pediatricians, diagnostic providers, healthcare systems, or other child-development professionals.
Experience reporting on referral activity, conversion, territory performance, or business-development outcomes.

Responsibilities

Develop trusted relationships with physicians, diagnostic providers, healthcare systems, schools, and community partners.
Create and maintain a structured territory plan that prioritizes markets, referral sources, travel, and follow-up based on opportunity and performance.
Develop and execute market-specific outreach plans, educating referral partners about Butterfly Effects' services, referral process, insurance participation, service areas, and availability.
Identify and pursue high-potential referral sources based on market opportunity, clinical capacity, geography, payer participation, and service availability.
Schedule and conduct provider meetings, office visits, presentations, lunch-and-learns, community events, and professional networking activities.
Cultivate relationships that produce consistent, repeat referral activity.
Generate qualified referrals and support progress toward assessments and child starts.
Maintain accurate records in Salesforce, manage a structured pipeline of prospective and active referral partners, and prepare regular reports on outreach activity, referral growth, assessments, child starts, market trends, and barriers to growth.
Use Salesforce and performance data to evaluate which relationships and strategies are producing results, explain performance changes, and recommend adjustments to outreach strategy and market priorities.
Provide market intelligence regarding referral patterns, diagnostic access, competitor activity, and community needs.
Work closely with Marketing, Client Services, and Clinical Operations to align referral development with the organization's ability to serve families.