Regional Marketing Manager - Wide Band Gap (SiC/GaN)

Nexperia • Dallas, TX

8d • Hybrid

About The Position

We are looking for a (Senior) Regional Marketing Manager to drive commercial success across our GaN and SiC portfolio. In this role, you will define and execute regional marketing and pricing strategies, working closely with customers, distribution partners, and internal teams to maximise revenue, ASP, and market share. You will play a key role in identifying and capturing growth opportunities in fast-evolving wide bandgap markets, balancing short-term performance with long-term strategic growth.

Requirements

• Strong background in marketing, business development, and pricing strategy
• Good understanding of global semiconductor markets, supply chains, and customer ecosystems
• Experience with business intelligence and data analytics tools (e.g. Power BI, Spotfire)
• Strong ability to translate market insights into actionable strategies
• Excellent negotiation, influencing, and decision-making skills
• Strong analytical mindset with structured problem-solving approach
• Highly self-motivated, results-driven, and entrepreneurial
• Strong communication and storytelling skills for both technical and commercial audiences
• Customer-focused with the ability to operate in fast-paced, evolving markets
• Collaborative and effective in global, cross-functional environments
• Bachelor’s or Master’s degree r equivalent in Electrical Engineering, Business, Marketing, or Economics
• Experience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology markets

Nice To Haves

• Preferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC)
• Exposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirable
• Proven track record in commercial growth, pricing, and customer engagement

Responsibilities

• Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends
• Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position
• Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation
• Lead and manage RFQs and commercial negotiations with end customers and partners
• Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions
• Identify and capture new business opportunities through marketing lead generation and conversion
• Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management
• Collect and analyse market intelligence and pricing benchmarks to support business growth decisions
• Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs

Benefits

• Opportunity to play a key role in scaling next-generation wide bandgap technologies
• Influence regional strategy and global business growth
• Work at the forefront of high-efficiency power electronics markets
• Collaborate with international teams across marketing, sales, and R&D

What This Job Offers

• Job Type: Full-time
• Career Level: Senior