Regional Marketing Manager (USA)

Ferrari•Englewood Cliffs, NJ

9d•Onsite

About The Position

Ferrari is seeking to hire a Regional Marketing Manager to strengthen its Sales team. This position will be based in Englewood Cliffs, NJ. The role is responsible for overseeing Ferrari's regional marketing activities for an assigned group of Ferrari dealers. The objective is to ensure that dealer marketing strategies and tactics align with the Ferrari corporate vision and Ferrari North America’s (FNA) sales objectives.

Requirements

Bachelor’s degree with strong related experience.
3 years’ experience in the luxury or luxury automobile market.
Extremely strong communication skills (verbal and written) with strong presentation skills.
Extremely data-driven oriented approach.
Ability to meaningfully interact with dealership management and clients.
Knowledge and ability to work with the latest website technologies and trends.
Ability to multi-task in a dynamic, ever-changing environment.
Highly proficient in Microsoft Office.

Responsibilities

Prepare and attend quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure alignment on overall Ferrari North America message and vision.
Serve as the manufacturer’s lead marketing representative with assigned dealers.
Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed.
Work with FNA sales and marketing teams to ensure dealer marketing plans align with sales objectives.
Distribute major FNA marketing communications to dealers and act as an interface for related questions and requests.
Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events.
Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
Maintain the Ferrari Event Management Platform.
Ensure that targeted marketing investment and marketing staffing levels are achieved.
Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, events, advertising, etc.).
Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.
Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc.
Integrate and maximize FNA partner and co-marketing relationships at the dealer level.
Assist, advise, and manage dealers in executing local market events.
Represent the Ferrari brand to clients, dealers, partners, and agencies.
Coordinate and oversee FNA communications materials to assigned dealers.
Evaluate, support, train, and/or coach dealers on Ferrari marketing systems and initiatives including CRM, Marketing Planning Tool, KPIs, and Dealer Marketing Bonus.
Facilitate and ensure best practices sharing across the dealer network.
Develop improvement recommendations for marketing programs, tools, and processes.