Regional Marketing Lead - NF1-PN (Southeast)

SpringWorks Therapeutics

6d•$184,000 - $245,000•Remote

About The Position

The US NF1-PN Regional Marketing Lead is a crucial field-based member of the Marketing Team committed to advancing commercial potential in rare NF1-PNs and ensuring the successful management of thought leader relationships. This role will create meaningful customer experiences, inspire education and therapeutic consideration for HCPs and patients. The position involves cross-functional collaboration with Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance to shape customer engagement strategies, manage P2P efforts, and lead key regional marketing initiatives. Responsibilities include congress presence, sponsorships, generating actionable insights, anticipating market trends, and uncovering competitive intelligence, all while ensuring compliant execution of business objectives. The role is vital in creating and executing comprehensive engagement strategies by developing best-in-class experiences with external stakeholders. This includes establishing and managing Key Thought Leaders (KTLs) and driving advocacy, identifying and cultivating relationships with emerging leaders, managing key stakeholder relationships (e.g., academic institutions, professional associations, congress organization committees, pathway committee members), and gathering market insights to inform commercial strategies and tactics.

Requirements

BA/BS degree required
9+ years (or 7+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (preferred)
Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plans.
Direct Thought Leader Engagement experience
Experience with Veeva Vault and PromoMats preferred
Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
Experience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing)
Successful track record in understanding the US regulatory environment and navigating the MLR review process
Ability to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectives
Strong scientific acumen
Proven ability to work cross-functionally and with a collaborative mindset and ability to manage multiple projects simultaneously.
High proficiency with Microsoft Word, PowerPoint, and Excel
Successful design and implementation of strategies with an ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challenges
Excellent oral and written communications skills with an ability to translate complex information into succinct and impactful messages and deliver effective and influential presentations to external and internal stakeholders
Strong understanding of the commercial aspects of the business and ability to effectively "connect the dots" to align strategic interests with other relevant functions within the organization (e.g. medical, market access, etc.)
Expert knowledge of guidelines under which pharmaceutical companies operate
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Adept in expense budget planning, tracking, and ROI measurement
Results-oriented, exhibits leadership skills, and ability to influence without authority
Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
High ethical standards and personal integrity

Nice To Haves

7+ years with advanced degree experience in pharmaceutical and/or healthcare industry brand marketing and sales

Responsibilities

Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future NF1-PN brands; generate insights that inform brand strategy and positioning.
Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, CTOS, etc.).
Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management.
Appropriately mobilize thought leaders to their community peers in oncology clinics across the region.
Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives.
Identify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships.
Monitor regional market trends and make real-time updates to KTL engagement plans to support business objectives.
Working with Sales and Marketing, identify NF1-PN thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetings.
Foster and lead productive business relationships with Sales Leadership and TBM Team, Marketing, Market Access, Medical Affairs, and other relevant functions.
Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics.
Contribute to the development of the brand planning process.
Lead/assist in the design, recruitment, and execution of advisory boards.
Lead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution.
Develop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessment.
Ensure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelines.
Manage the development and execution of resources and materials such as speaker decks, ad board decks, resources for use with KTLs.
Oversee and have full accountability for budget associated with activities/events implemented.
Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
In collaboration with Marketing, Medical and Market Access, serve as the Commercial lead in the development of the annual brand national and regional congress plan outlining congress presence / sponsorship levels, functional leads and attendees, and associated budget. Lead rollout of plan to cross-functional key stakeholders. Manage overall execution, measurement and reporting of congress plan throughout the year, including KTL insights.
In collaboration with Marketing and Sales leadership, serve as the Commercial lead in the development of the annual P2P plan, including traditional and 3rd party P2P promotional programs (sales leadership alignment), and 3rd party P2P sponsorships, including associated budget. Lead rollout of plan to cross-functional key stakeholders. Manage overall execution, measurement and reporting of P2P plan throughout the year, including speaker utilization and monthly and quarterly reporting
In collaboration with Marketing and Sales leadership, lead and manage quarterly and on-demand insights generation for the brand. This includes the development and alignment of Key Insights Topics (KITs) with Brand Lead and RMLs, managing the collection, collation, and quarterly / on-demand reporting of KTL insights on KITs.
Other duties as assigned.