Regional Marketing Coordinator - Go To Market

Plant Moran • Chicago, IL

1d • Hybrid

About The Position

This role partners with marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs. The position is responsible for the coordination and facilitation of task execution using various marketing technologies and project management tools, including Adobe Workfront. It also aids in coordinating, planning, and implementing assigned events and sponsorship projects from initiation to reporting. The role involves maintaining relationships with external partners/associations and acting as a point of contact for assigned practice areas. A significant portion of the responsibilities (up to 50%) may involve event and sponsorship execution, including negotiating benefits, coordinating activation, and managing renewals and key deliverables. The role also includes creating and editing content for marketing campaigns, supporting multi-channel campaigns, tracking campaign success, and making recommendations for improvement. Additionally, it facilitates the distribution of digital communications, sets up campaigns and marketing lists in CRM and Adobe Marketo, and secures content approval. The position requires maintaining an expert level of knowledge in CRM and the ability to train practice staff on its use. It also supports data analysis and reporting for campaigns, webinars, events, and marketing initiatives, and oversees workflows for marketing collateral and communications, including edits, changes, and approvals. Attending and supporting in-person events with clients and prospects is also part of the role.

Requirements

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.

Nice To Haves

• Experience with CRM and marketing automation software a plus.

Responsibilities

• Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront.
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
• Event and sponsorship execution may be up to 50% of responsibilities.
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection.
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffics workflows for marketing collateral and communications.
• Oversees edits, requested changes, and approvals.
• Attends and supports in person events with clients and prospects.

Benefits

• World-class culture
• Consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For”
• Endless array of opportunities
• Equitable and fair opportunities to succeed
• Inclusive environment
• Flexibility and balance
• Principally in-person model
• Face-to-face interactions are paramount for individual and collective development
• Culture where each person feels accepted and valued
• Opportunity to succeed
• Attract and retain the best talent
• Serve clients through diverse thinking
• Better represent and support the various communities in which we live and work

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees