Regional Manager, West Region- Office Products

BIC•Null, CA

1d•Remote

About The Position

The Regional Manager, West Region-Office Products plays a critical role in driving profitable growth and strengthening strategic relationships in the Independent B2B channel and with key strategic customers such as SP Richards, WB Mason, School Specialty, and others. This position is responsible for developing and executing channel and customer-specific business strategies that deliver both short-term sales objectives and long-term category growth. This role serves as the primary commercial leader for the region, connecting the brand's sales strategy with distributor, dealer, and end-customer needs. The role requires strong account management, negotiation, business development, analytical, and relationship-building skills, with a focus on delivering revenue, profit, distribution, and share growth for the BIC portfolio. The ideal candidate combines strong commercial acumen, strategic thinking, relationship-building skills, and executional excellence to influence customer decisions and deliver measurable business results.

Requirements

Bachelor's degree in Business, Marketing, Sales, or a related field.
7-9 years years of experience in B2B sales, key account management, or commercial leadership within office products, consumer packaged goods (CPG), or adjacent sectors
Strong understanding of B2B/Office Products industry, distributor business models, and broker management
Proven experience developing and executing customer business plans and sales strategies.
Strong analytical, financial, and problem-solving capabilities.
Excellent presentation, communication, and negotiation skills.
Ability to influence cross-functional teams and manage multiple priorities in a fast-paced environment.
Customer-focused mindset with a passion for building relationships and driving growth.
Competitive drive balanced with strong collaboration and teamwork.
High degree of ownership, accountability, and business acumen.
Ability to navigate ambiguity and adapt to changing business priorities.
Proven track record of delivering results and demonstrating upward career progression.

Responsibilities

Drive revenue goals, volume targets, and distribution objectives within an assigned geographic region for BIC's stationery and office supplies categories
Own the overall customer relationship with regional B2B wholesalers, distributors, and end users
Lead, motivate, and resource regional broker representative teams to ensure execution of brand priorities, distribution initiatives, and market penetration.
Develop strategies to grow the brand through B2B bids, pricing, promotions, assortment expansion, and new business development
Meet or exceed annual sales, profit, market share, and distribution objectives.
Forecast sales volume and customer demand in partnership with Sales Leadership and Supply Chain teams.
Manage customer investments, including BDF/MDF funding, to maximize return on investment while adhering to company policies and budgets.
Analyze business performance, identify risks and opportunities, and develop action plans to drive results.
Understand distributor economics, customer needs, inventory dynamics, and go-to-market models to identify mutually beneficial growth opportunities.
Lead pricing negotiations while balancing customer competitiveness, volume opportunities, profitability, and brand strategy.
Identify opportunities to improve promotional calendars, merchandising, and customer-specific programs.
Partner closely with Marketing, Category Management, Finance, Supply Chain, Customer Service, and Product teams to execute customer strategies.
Translate customer and market insights into actionable recommendations for the broader organization.
Communicate customer needs, competitive activity, and market trends to internal stakeholders.
Collaborate on demand planning and inventory initiatives to support customer service and sales growth