Regional Field Marketing Manager

Stronghouse•Grand Rapids, MI

19h•Hybrid

About The Position

The Regional Event /Retail Marketing Manager is responsible for managing a team of Event/Retail Marketing Managers and Event/Retail Marketers within their designated region. This individual is accountable for their direct report’s performance, the ability to exceed revenue targets, budget maintenance, and the successful execution and operations of the Event Marketing Department.

Requirements

Bachelor’s Degree preferred, or equivalent combination of education, training, and experience
5+ years of experience of successful multi-unit management positions in direct-to consumer industries
Strong recruiting and training skills
Experience with large-scale budgeting and planning, with a proven track record of managing on a multi-unit or regional level, sales management experience a plus
Excellent written and verbal communication skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for event marketing
Travel within the assigned territory as needed
Ability to work evenings and/or weekends and pre-scheduled events
Valid driver’s license with reliable transportation to/from assigned events
Proficiency using Microsoft Office Suite.
Ability to manage multiple priorities and shift focus as needed to meet business needs
Comfortable working in a fast-paced, team-oriented environment with a hands on approach
Strong active listening and communication skills
Detail-orientate with the ability to complete tasks efficiently and accurately.

Nice To Haves

Experience in lead generation and/or experiential marketing
Previous management position(s) in Direct-to-Consumer marketing
Experience in multi-unit management
Previous experience in home improvement event marketing

Responsibilities

Develop and drive event/retail-based marketing initiatives to generate sales leads for sales representative follow-up
Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region
Responsible for budgeting and staffing for identified local events
Attend Big Box Retail Store, trade shows, home shows, fairs, festivals, and community events and manage the event marketing team in generating new sales leads
Manage event/retail marketing material and equipment set up and tear down
Collaborate with Leadership Team to grow brand presence within the local assigned region
Recruit, hire, train, and develop District Event/Retail Marketing Managers and Event/Retail Marketers to create accountability through established Event/Retail Marketing goals and KPIs
Develop Timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report event metrics to evaluate performance and ROI of events
Responsible for exceeding sales lead quotas based on established KPIs
Perform other duties as assigned.