Regional Field Marketing Manager

Next Door & Window•Burr Ridge, IL

1d•Hybrid

About The Position

This role is an opportunity to build and lead a field marketing program expected to represent $30M of the business within 2-3 years. The Regional Field Marketing Manager will oversee and grow field marketing operations across Chicago (home base), Madison, and St. Louis. This position involves leading a team of Brand Promoters and Field Leaders, acting as a builder, coach, and driver of results with a sales mentality focused on hitting goals and elevating team performance. The growth potential for the right candidate is substantial.

Requirements

Proven ability to plan, execute, and optimize 60+ events per year across multiple markets.
Several years of experience in event and field marketing, with a track record of measurable results.
Must be available for a flexible schedule that includes evenings, weekends, and regular in-field presence at events and retail partner locations.
Exceptional training, coaching, and team development skills.
2–5 years of experience managing a field marketing team.
Sales mentality with the ability to drive appointment and lead generation goals at every level.
Strong budget management skills; ability to monitor and control marketing spend to hit performance benchmarks.
Analytical mindset with the ability to assess KPIs and make proactive, data-driven decisions.
Ability to self-manage time and resources across multiple markets and competing priorities.
Demonstrated leadership, accountability, and the ability to build and develop high-performing teams.
Strong oral and written communication skills.
Must be local to Burr Ridge, IL.

Nice To Haves

The ability to take a good team and elevate it to the next level.

Responsibilities

Research and secure 60+ events annually, including Home Shows, local community events, and Costco warehouse activations.
Complete applications for appropriate events, track spending, and monitor marketing costs to hit benchmark goals.
Schedule, plan, and optimize all events, including set-up, staffing, and logistics, to maximize return on investment.
Responsible for interviewing, onboarding, and performance management of the field marketing team across Chicago, Madison, and St. Louis markets.
Drive appointment generation goals on a daily, weekly, monthly, quarterly, and annual basis with a metrics-driven, performance-focused approach.
Create and implement a strategic plan to exceed lead generation goals and increase sales conversion rates.
Monitor and track all marketing costs; optimize scheduling, personnel, and event selection to achieve the highest possible ROI.
Assess KPIs regularly and make data-driven decisions to continuously improve team and program performance.
Provide detailed and accurate lead and appointment forecasts and reports.
Ensure all Brand Promoters are consistently on-script, on-brand in dress and demeanor, and equipped with strong product knowledge.
Review leads daily to ensure standards are met and lead reports are accurate.
Deliver in-field coaching and structured classroom training covering methodology, objection handling, processes, and procedures.