Regional Field Marketing Director
About The Position
As a Regional Field Marketing Director, you will lead the strategy and execution of field marketing programs that drive brand awareness, guest traffic, sales growth, and community engagement across multiple markets. By connecting enterprise initiatives to local opportunities, you'll help restaurants succeed in their communities while delivering measurable business results. In this role, you'll Make a Difference by creating impactful marketing programs, Serve with Heart through meaningful local engagement, Win as One by partnering across teams and markets, and Move Forward Boldly by supporting growth, innovation, and expansion into new markets.
Requirements
- Bachelor's degree or equivalent combination of education and experience.
- 10+ years of progressive marketing experience.
- Experience developing and executing multi-market marketing strategies.
- Experience managing marketing budgets and measuring performance.
- Experience leading and developing teams.
- Strong analytical, strategic thinking, and problem-solving skills.
- Proven ability to influence and collaborate across functions.
- Strong communication and presentation skills.
- Ability to travel as needed.
Nice To Haves
- Multi-unit restaurant, QSR, retail, or franchise experience.
- Experience leading Field Marketing or Local Store Marketing programs.
- Experience supporting new market entry and restaurant grand openings.
- Experience managing experiential marketing and event-based activations.
- Experience evaluating sponsorships, local media, and community partnerships.
- Experience leading geographically dispersed teams.
- Passion for community engagement and brand building.
Responsibilities
- Lead field marketing strategy across multiple markets and regions.
- Turn brand priorities into locally relevant marketing plans and activations.
- Direct Local Store Marketing programs, tools, and execution standards.
- Partner with Operations and cross-functional teams to drive business results.
- Support new restaurant openings and market expansion initiatives.
- Oversee experiential marketing programs, events, and food truck activations.
- Manage field marketing budgets and optimize marketing investments.
- Analyze performance metrics to drive traffic, sales, and brand growth.
- Provide insights, recommendations, and results to senior leadership.
- Build strong relationships with Operations leaders, agencies, and community partners.
- Lead, coach, and develop a high-performing field marketing team.
- Represent Field Marketing in strategic planning and business reviews.
Benefits
- Competitive Weekly Pay
- Relocation package provided
- Bonus Program that scales up to 2.5X payout potential based on company results
- Company Vehicle
- 5 weeks PTO
- Flex Weeks
- Paid Corporate Holidays
- Paid Parental Leave
- 401(k) match $1/$1 up to 4%
- Competitive Medical, Dental and Vision Benefits
- Short-term and Long-term Disability Benefits
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
- Wireless Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
