Regional E-commerce Manager (Americas)

Kayali•New York, NY

About The Position

KAYALI is looking for an experienced and entrepreneurial E-Commerce Manager – Americas to drive the growth of our online business across the region. This role is responsible for developing direct-to-consumer sales through our brand website while also accelerating online performance with our retail partners. The ideal candidate combines strong digital trading expertise with operational rigor and cross-functional leadership. Based in the U.S., this person will act as the regional e-commerce lead, working closely with our Global E-Commerce team at HQ and serving as the key point of contact for local operational partners.

Requirements

5–8+ years of experience in e-commerce, preferably in beauty, fragrance, or premium consumer brands.
Strong experience managing DTC websites (Shopify or similar platforms preferred).
Proven track record of driving revenue growth in the Americas region.
Experience working with major beauty retailers and their digital platforms.
Solid understanding of digital marketing, CRM, and performance KPIs.
Experience managing 3PLs and customer service operations.
Strong analytical mindset and data-driven decision-making.
Excellent project management and cross-functional communication skills.
Ability to operate both strategically and hands-on in a growing brand environment.

Nice To Haves

Entrepreneurial spirit with strong ownership mentality.
Commercially driven and performance-oriented.
Detail-oriented with strong operational discipline.
Comfortable working in a fast-paced, international environment.
Passion for fragrance, beauty, and brand building.

Responsibilities

Own regional online sales performance (revenue, conversion, AOV, traffic, retention).
Localize and execute the global e-commerce strategy for the Americas.
Manage the regional commercial calendar in alignment with HQ.
Optimize onsite merchandising, product launches, and promotional activity.
Monitor KPIs and provide actionable insights to improve performance.
Drive online growth with key retail partners (e.g., Sephora, Kohl’s).
Collaborate with retailers on digital activations, launches, and visibility.
Ensure best-in-class brand presence across retailer.com platforms.
Analyze sell-out performance and identify growth opportunities.
Act as the primary contact for the regional 3PL partner.
Oversee fulfillment performance, SLAs, stock management, and returns.
Coordinate closely with the Customer Service team to ensure excellent customer experience.
Proactively identify and solve operational issues impacting online sales.
Partner closely with Global HQ E-commerce team:
Provide regional market insights and feedback to inform global initiatives.
Ensure seamless implementation of global tools, campaigns, and platform updates in the Americas.