Regional Director of Sales

Alta Equipment Group • Los Angeles, CA

21d • $150,000

About The Position

PeakLogix, a rapidly growing organization within Alta Equipment Group, is seeking a hunter‑minded Regional Director of Sales who thrives on winning new business and developing customized solutions that solve operational challenges in warehousing, manufacturing, and order‑fulfillment environments. As an individual contributor, you will build a territory and set of strategic accounts, open doors, and win new logos, while expanding strategic relationships within existing accounts.
The Regional Director is responsible for selling static racking systems and automation solutions with a consultative, value‑driven approach. You’ll partner closely with a team of engineers, designers, and internal support staff to shape solutions, develop proposals, and ensure smooth handoff into delivery—so you can keep your focus on creating and closing pipeline.
We’re proud of our culture: PeakLogix is highly collaborative—we work as one team to solve customer problems and win new business together.
Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.
If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.
At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.
So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.
At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning.

Requirements

• 3 to 5+ years of B2B sales experience with a demonstrated hunter track record (new‑logo acquisition and consistent quota attainment).
• Background in material handling, warehouse equipment, racking, or automation solutions preferred.
• Strong consultative selling skills; able to quantify value and build a compelling business case.
• Excellent communication (verbal, written, presentation) and C‑suite comfort.
• Analytical, problem‑solving, and critical‑thinking skills with attention to detail and follow‑through.
• Proficient with CRM and remote collaboration tools; disciplined territory and pipeline management.
• Curiosity and drive to master warehousing principles and emerging automation technologies.

Responsibilities

• Proactively target, prospect, and acquire new customers; build and manage a robust, qualified pipeline in your territory.
• Execute an account based selling plan that prioritizes high‑value verticals, ideal customer profiles, and multi‑layer relationships with clients.
• Drive the full sales cycle from first meeting to close, including discovery, solution alignment, business‑case development, and negotiation.
• Consistently deliver results for the organization.
• Lead structured discovery with operational leaders in manufacturing and distribution/fulfillment environments to uncover pain points and ROI levers.
• Shape tailored storage and automation solutions, collaborating with engineers, designers, and sales support to create compelling proposals.
• Deliver crisp, executive‑level presentations and articulate business value, risk reduction, and outcomes—not just features and price.
• Partner cross‑functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery.
• Lead and contribute to bid packages and proposals with attention to scope, schedule, and margin guardrails.
• Maintain accurate CRM hygiene, territory plans, and forecast discipline.
• Strategically grow existing accounts by identifying cross‑sell and up‑sell opportunities across static racking and automation portfolios.
• Stay top‑of‑mind with customers through proactive, value‑adding outreach and insight‑led conversations.
• Find ways to make work fun for yourself and your colleagues by bringing energy, positivity and creativity to solving problems and winning as a team.

Benefits

• Training
• Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
• 401(k) with match
• Competitive wages
• Company laptop
• 10 paid holidays
• Salary estimate: ~$150,000 total compensation (base + commission) based on experience and qualifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed