Regional Director of Sales - Inspir Brand

Inspīr Modern Senior Living•Washington, DC

15d

About The Position

The Regional Director of Sales will provide strategic leadership and hands-on support to drive sales performance across multiple Inspir communities. This individual will actively participate in the sales process, ensuring satisfaction for prospective residents and their families while developing and mentoring sales teams to achieve occupancy goals. The role combines direct involvement in sales activities with regional oversight, fostering collaboration across teams, building market presence, and ensuring best-in-class sales execution in alignment with the luxury positioning of the Inspir brand.

Requirements

Bachelor’s degree in Business Administration, Gerontology, or another relevant field preferred.
Demonstrated, successful sales leadership experience in independent living, assisted living, memory care, CCRC communities, or related fields.
Valid driver’s license to operate within the assigned market, if mandated by the State.

Responsibilities

Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
Identifies primary and secondary markets with appropriate sales strategies and tactics
Gathers Enquire reports for analysis and interpretation (to identify solutions)
Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities)
Focuses on occupancy growth and occupancy stabilization for all locations
Covers inquiries, tours, move-ins as needed
Serves as on-site coverage as needed
Responsible for community outreach and education activities for creating referrals
Coordinate outreach meetings for other key staff including Executive Director, Resident Service Director, and Program Directors
Effectively use Enquire to maintain a high-quality outreach and sales effort. Keeps referral customer information up-to-date and uses data base to orchestrate specialized outreach efforts including targeted mailings
Participates with Executive Director and Community Relations Director on development of effective sales and marketing plans drawing on information from analysis of the competitive environment. Updates key competitor evaluation and price surveys semi-annually.
Covers inquiries, tours, move-ins as needed
Effectively manages sales and marketing with information systems, Marketing Action Plan's, critical success factors, etc.
Manages and builds client relationships
Demonstrates innovative, entrepreneurial thinking in response to competitive trends and business development opportunities
Tracks and responds to market trends
Effectively develops talent (mentoring BOMs, Executive Directors, and Senior Executive Directors)
Recruits at all levels of the company
Participates and encourages leadership development
Manages employee performance through the use of performance review, action plans, and progressive discipline
Implements and adheres to training programs and processing
Embraces and champions corporate growth, to include possible redesign of role
Manages succession planning
Embodies the Maplewood sales culture and focuses on continuing growth of the region building a strong collaboration between all staff
Acts as a liaison with accounting department to answer questions and troubleshoot field accounting issues
Effectively presents operating results to senior management and develops plans and action steps to enhance performance
Serves as a liaison between the field and senior management
Researches the root causes of problems and develops plans to resolve them
Effectively responds to and communicates about crisis situations