Regional Customer Marketing Manager
About The Position
Smartsheet is seeking a Regional Customer Marketing Manager to serve as the dedicated North American point of contact and in-region engine for their Customer Marketing function. This role will focus on transforming North American customer voice into expansion opportunities, retention, and proof. The manager will be the primary touchpoint for all North American customer marketing activities, collaborating with NA Field Marketing, Sales, and Customer Success, as well as the central Customer Marketing team to implement global programs tailored to the NA market. A key focus for the role is to reinforce Smartsheet's AI narrative through regional customer voice and proof points, reporting into the central Customer Marketing team. The position can be based remotely anywhere in North America or from one of Smartsheet's NA offices.
Requirements
- 3–5 years in B2B SaaS marketing, with hands-on experience in customer marketing, customer advocacy, or a closely related discipline.
- A proven track record running customer programs in-region — user groups, advisory boards, customer story production, or executive engagement — with measurable commercial impact.
- A self-starter who can drive projects from concept through completion with minimal guidance, balancing multiple programs in a fast-paced environment.
- A strong cross-functional operator who builds trust quickly with Sales leaders, CSMs, and senior stakeholders, and is comfortable in a matrix global team.
- Excellent storytelling instincts — you can spot a strong customer narrative, coach a customer through telling it, and shape it for the right audience (sales deck, keynote, analyst, press).
- Data-literate and curious: comfortable defining KPIs, working in Salesforce and marketing automation tools, and reporting on pipeline influence, reference utilization, and program ROI.
- Willingness to travel in-region for customer events, summits, and RABs (typically 20–30%).
Nice To Haves
- Experience working alongside ABM, Community, or Lifecycle Marketing functions is a plus.
Responsibilities
- Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritize programs.
- Localize and deliver central Customer Marketing program in-region, including in-person User Groups, the customer stories program, speaker requests, and Regional Advisory Boards.
- Build and maintain a regional pipeline of reference-able customers and advocates in partnership with Sales and CS — feeding the central reference program and ensuring Sales and ABM can pull stories and references in real time.
- Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.
- Plug into Customer Lifecycle & Retention program (onboarding journeys, feature adoption, renewal touch points, reactivation) to ensure scaled lifecycle plays land in-region alongside the high-touch work of CS.
- Tie every regional event and program to commercial outcomes — expansion pipeline, exec champion activation, reference creation — rather than satisfaction scores alone. Report regularly on pipeline influenced, references created, and advocate participation.
- Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative.
Benefits
- Employer subsidized medical/vision and dental coverage for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
