Regional Area Director, Franchise Performance (Eastern/Central Region)
About The Position
The Regional Area Director, Franchise Performance - Extended Stay Brands is responsible for driving portfolio‑wide performance across assigned extended stay hotels by influencing franchise ownership groups, property management companies (PMCs), and large multi‑unit operators. This role serves as a trusted advisor to ownership, ensuring revenue growth, profitability, brand standards compliance, guest experience excellence, and successful new hotel openings and ramp‑up performance. The Regional Area Director partners cross‑functionally with Sales, Revenue Management, Operations, Technology, and Opening Services to deliver measurable business results, ensure effective integration into Choice systems, and optimize extended stay business mix strategies across the portfolio. This is a field/remote‑based role supporting hotels across a multi‑state territory. Candidates must reside within the Eastern or Central Region of the United States to be considered for this position. Overnight travel of up to 70% is required to effectively support franchise partners and portfolio performance.
Requirements
- Extensive multi‑unit hospitality operations and/or sales leadership experience at the corporate or regional level.
- Demonstrated P&L management responsibility with a strong track record of driving revenue and profitability.
- Proven ability to influence senior‑level stakeholders without direct authority.
- Bachelor’s degree required or an equivalent combination of education and relevant work experience.
- Strong analytical, financial, and data‑driven decision‑making skills.
- Excellent written, verbal, and presentation communication skills.
- Advanced consulting, training, and persuasion capabilities.
- Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday.
- Exceptional time management, organization, and follow‑through in a fast‑paced, field‑based environment.
- Demonstrated commitment to Choice cultural values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.
- Ability to travel extensively, including overnight travel of up to 70%.
Nice To Haves
- Experience supporting new hotel openings and ramp‑up performance preferred.
Responsibilities
- Drive Portfolio Performance: Improve portfolio‑wide revenue growth, market share, and profitability through proactive consulting and performance optimization.
- Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support.
- Partner with Sales, Revenue Management, and Call Center teams to optimize lead generation, RFP participation, and call‑forwarding effectiveness.
- Monitor GOP performance and drive best‑practice implementation, including HotStats utilization.
- Ensure execution of all brand programs and continuous improvement of Quality Assurance and Guest Satisfaction scores.
- New Hotel Openings & Ramp‑Up Performance: Partner with Opening Services to support franchisees through construction, pre‑opening planning, and on‑schedule hotel launches.
- Develop and execute pre‑opening sales and marketing strategies focused on local account acquisition.
- Guide ownership on market segmentation strategies to maintain OTA contribution below targeted thresholds and achieve extended stay room‑night mix goals.
- Conduct regular performance check‑ins and promote best‑practice sharing across the portfolio.
- Identify development opportunities and collaborate with Franchise Development as appropriate.
- Guest Experience & Brand Standards Excellence: Analyze guest feedback and Quality Assurance results to identify improvement opportunities and drive corrective action.
- Proactively address guest relations trends to minimize escalations.
- Encourage compliance with training, certification, and brand learning programs, including ChoiceU.
- Partner with owners to address hotel condition needs and promote timely renovations and self‑PIP initiatives.
- Technology Integration & Organizational Influence: Lead extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and related platforms.
- Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands.
- Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders.
- Identify and scale best practices across Choice and extended stay portfolios, contributing to cross‑organizational collaboration.
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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What This Job Offers
Job Type
Full-time
Career Level
Senior
