Regional Account Executive - Nashville, TN

Botrista•Nashville, TN

1d•$80,000 - $100,000

About The Position

Botrista is seeking a Regional Account Executive to grow its Higher Education, Healthcare, and restaurant-chain business in the Nashville, Tennessee region. The role identifies high-value prospects, manages customer relationships, and owns the sales process from lead generation through installation, launch, and training of Botrista Pro machines. The position focuses on qualifying high-traffic sites, securing placements, building long-term partnerships, and expanding Botrista’s presence with new and existing partners. The Regional Account Executive develops regional sales plans, meets sales and operational targets, monitors quarterly KPIs and account health, and coordinates with operations, account management, finance, and other cross-functional teams. The role maintains customer and sales records in Salesforce, reports performance and pipeline updates to the Director of Regional Management, and uses data and market feedback to improve sales practices and Botrista’s offerings. Travel of up to 85% within the designated region is required.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit sites and engage with clients.
Comfort with visiting assigned routes as directed by the Commercial Planning Team.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Sales-driven mindset and ability to generate new business, close deals, and drive growth.
Ability to effectively qualify sites and assess placement opportunities for Botrista Pro machines.
Strong relationship-building skills and ability to develop long-term partnerships and referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Proven success securing deals and overseeing implementation processes.
Strong problem-solving and analytical skills, with a focus on data-driven decisions.

Nice To Haves

Food Service industry experience, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to meet sales targets and operational goals, with emphasis on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospective locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools provided by the Commercial Planning Team to cover assigned routes and accounts efficiently.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track progress toward BCSD and other operational targets.
Ensure machines are installed at qualified sites according to strategic site qualification criteria.
Monitor account health after launch to reduce churn, maximize product usage, and maintain customer satisfaction.
Own the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Coordinate account handoffs with account managers and operations and finance teams after launch.
Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Develop and maintain relationships with decision-makers, directors, owners, and operators, and support positive customer experiences.
Own pilots with new partners and in new verticals, expand existing partnerships, maintain senior partner relationships, and present business reports on Botrista’s impact.
Generate local referrals, build customer relationships, and identify upselling opportunities.
Qualify and maintain high CSD (cups sold daily).
Review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and other cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide regular sales performance, pipeline, and industry-trend updates to the Director of Regional Management.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop product knowledge, communicate Botrista’s value proposition, and provide feedback to internal teams on product development and customer needs.