Regional Account Executive - Nashville, TN

Botrista•Nashville, TN

20h

About The Position

Botrista is seeking a Regional Account Executive to drive growth in higher education, healthcare, and restaurant chains in the Nashville region. The role manages the full sales process, from prospecting and site qualification through installation, launch, and post-sale relationship management, with a focus on placing Botrista Pro machines in key locations. The position involves developing regional sales strategies, achieving revenue and operational targets, managing partner relationships, and coordinating with internal teams to deliver successful implementations and strong customer outcomes. The Regional Account Executive serves as the primary sales contact for assigned verticals and partners, owns pilots with new partners and verticals, and expands Botrista’s presence with existing partners. The role also maintains senior-level partner relationships, presents business reports, assesses account performance and profitability, and uses data to refine sales activity. Travel of up to 85% within the assigned region is required.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven track record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with CRM tools, including Salesforce, and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit prospective sites and engage with clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and ensure account coverage.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and determine suitable placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills, including the ability to develop long-term partnerships and generate referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Demonstrated success securing deals and overseeing implementation processes.
Excellent problem-solving and analytical skills, with a focus on data-driven decision-making.

Nice To Haves

Sales, account management, or business development experience in the Food Service industry, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, especially in higher education, healthcare, and restaurant chains.
Identify high-traffic prospective locations and connect with decision-makers, including Food Service Directors and Directors of Retail.
Qualify sites for Botrista Pro machine placement using strategic site qualification criteria and ideal customer profile standards.
Use routing tools provided by the Commercial Planning Team to visit assigned routes and cover accounts efficiently.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track BCSD and other operational targets.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Monitor post-launch account health, product usage, customer satisfaction, and churn risk.
Coordinate account handoffs with Account Managers and operations and finance teams after launch, supporting long-term client relationships and operational efficiency.
Serve as the primary point of contact for sales matters in the assigned verticals and restaurant chains.
Develop long-term relationships with decision-makers and maintain engagement with directors, owners, and operators throughout the sales and installation process.
Own pilots with new verticals and partners, expand Botrista’s presence with existing partners, and maintain senior partner relationships.
Present business reports to partners about Botrista’s impact.
Leverage customer relationships to obtain local referrals and grow the customer base.
Build customer relationships and upsell customers.
Qualify and maintain high CSD (cups sold daily); review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, optimize lead conversion, and achieve KPIs.
Develop strong knowledge of Botrista’s products and communicate their value to customers.
Provide strategic feedback to internal teams to improve product development and align solutions with customer needs.