Regional Account Executive - Texas

Botrista

8h•$80,000 - $100,000

About The Position

Botrista is seeking a Regional Account Executive to grow its business in Texas across higher education, healthcare, and restaurant chains. The role identifies high-value prospects, develops relationships with decision-makers, and manages the full sales process from lead generation through installation, launch, and training of Botrista Pro beverage machines. The position is focused on increasing revenue, securing qualified placements, expanding existing partnerships, and delivering strong customer satisfaction and long-term retention. The Regional Account Executive owns sales-related relationships in the assigned markets, including pilots in new verticals and senior-level partner relationships. The role works closely with operations, account management, finance, marketing, sales and operations engineering, and other cross-functional teams. It also maintains sales records and reports on performance, pipeline, and industry trends. The role requires travel of up to 85% within the designated region and use of assigned routes to visit prospects and accounts.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development; food service industry experience is preferred.
Proven track record in new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce or other CRM tools and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and work collaboratively in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and account coverage.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Sales-driven mindset, including the ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and determine suitable placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills and ability to develop long-term partnerships and generate referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Demonstrated success securing deals and overseeing implementation processes.
Excellent problem-solving and analytical skills with a focus on data-driven decisions.

Nice To Haves

Food service industry experience, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on higher education, healthcare, and restaurant chains.
Identify high-traffic prospects and connect with decision-makers such as Food Service Directors and Directors of Retail; qualify sites for Botrista Pro machine placement.
Use routing tools from the Commercial Planning Team to cover assigned routes and accounts efficiently.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track progress toward BCSD and other operational targets.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Monitor account health after launch to reduce churn, increase product usage, and maintain customer satisfaction.
Coordinate post-launch account handoffs with account managers and operations and finance teams, while maintaining client relationships and operational efficiency.
Serve as the primary point of contact for sales matters in the assigned verticals and restaurant-chain accounts.
Develop long-term relationships with key decision-makers and stay connected with directors, owners, and operators throughout the sales and installation process.
Own pilots with new partners and verticals, expand presence with existing partners, maintain senior partner relationships, and present business reports on Botrista’s impact.
Generate local referrals through established customer relationships; build customer relationships and upsell accounts.
Qualify accounts and maintain high CSD (cups sold daily); review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support long-term retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to improve sales approaches, conversion rates, and KPI achievement.
Develop product knowledge, communicate Botrista’s value proposition, and provide strategic feedback to internal teams on product development and customer needs.