Regional & ABM Marketing Senior Manager

MagicSchool AI

1d

About The Position

As the Senior Marketing Manager, Regional & Account-Based Marketing, you will own and execute regional and ABM programs that drive measurable pipeline and revenue growth across priority U.S. regions and strategic accounts. You act as the strategic marketing partner to regional sales leaders, blending localized experience marketing with data-driven ABM to accelerate new, renewal, and expansion revenue.
Travel up to 30% may be required during peak seasons.

Requirements

• 4+ years of B2B marketing experience with direct ownership of regional, field, or account-based marketing programs tied to pipeline and revenue.
• Proven ability to partner closely with sales leaders and account executives to build and execute territory and account plans.
• Hands-on experience delivering multi-channel campaigns, including events, webinars, digital, and direct outreach, with measurable results.
• Strong understanding of ABM strategies and motions, including 1:few and 1:1, and how to measure impact across the funnel.
• Proficiency with CRM and marketing automation platforms such as Salesforce and HubSpot or Pardot, with confidence in reporting and analysis.
• Data-driven and highly organized, able to prioritize high-impact programs and clearly communicate results to revenue and marketing leadership.

Nice To Haves

• Experience in EdTech or another complex, regulated B2B market.
• Background in localized or regional marketing strategies aligned to territory goals.
• Comfort supporting high-travel event seasons and large, strategic customer engagements.

Responsibilities

• Generate and influence $XM+ in pipeline annually across assigned regions and priority accounts through 1:few and 1:1 ABM programs, with clear attribution to marketing efforts.
• Increase target account engagement by X percent year over year, measured by buying committee coverage, multi-channel touchpoints, and account-level intent and engagement signals.
• Deliver X to X regional and account-specific programs per quarter, including events, webinars, and localized activations, achieving attendance, engagement, and pipeline conversion benchmarks.
• Improve sales and marketing alignment metrics, such as lead follow-up SLAs and campaign adoption, resulting in faster deal progression and higher win rates across supported territories.
• Own ABM and regional KPI reporting, demonstrating ROI through metrics such as marketing-sourced pipeline, influenced revenue, cost per opportunity, and program-level performance improvements quarter over quarter.

Benefits

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.
• Every employee is offered generous stock options, vested over 4 years.
• 401k match & monthly wellness stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed