Field Marketing Manager (ABM)

Sprout Social

7d•Remote

About The Position

The Field Marketing Manager, Verticals (ABM) brings Sprout Social’s account-based marketing strategy to life across priority vertical accounts. This is a highly execution-driven role with an emerging strategic lens. You will own programs end-to-end, translating strategy into action while contributing insights that help evolve and scale Sprout’s broader ABM approach. This role is ideal for a marketer who is action-oriented, curious, and comfortable operating in ambiguity—energized by testing, learning, and building programs that deliver measurable business impact and support ambitious growth. Why join Sprout’s Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

Requirements

You are a true partner to both Sales and Marketing—collaborating across the organization to execute account-based programs that fuel pipeline, accelerate opportunities, and create a seamless customer buying journey. You combine strategic vision with hands-on execution, balancing big-picture thinking with an eye for detail.
Strategic & Consultative Mindset
A strong foundation in account-based marketing principles, with hands-on experience supporting 1:1, 1:few, and 1:many ABM motions across different stages of the funnel.
The ability to translate account, industry, and buying-committee insights into actionable programs that feel intentional, relevant, and timely to each audience.
Comfort operating in ambiguity—able to take a strategic direction and independently turn it into a clear execution plan without needing heavy oversight.
Research & Insight-Driven Execution
Proven ability to conduct deep account and industry research, synthesizing signals such as competitive context, org structure, intent data, and business priorities to inform program design.
A thoughtful approach to personalization—knowing when to go highly bespoke versus scaled-but-relevant to maximize impact and efficiency.
Program Ownership
Experience delivering program outputs for executives and strategic accounts, with meticulous attention to detail and a high bar for quality.
Confidence managing end-to-end execution of ABM programs, including events, gifting, webinars, and outbound plays—owning timelines, logistics, vendors, and internal coordination.
A strong sense of ownership and accountability, ensuring programs move from idea to execution to measurement without stalls.
Sales Partnership & Cross-Functional Collaboration
A collaborative, service-oriented approach to partnering with Sales, XDRs, and Marketing stakeholders, grounded in shared engagement, pipeline, and revenue goals.
Experience supporting outbound and deal-acceleration motions, including coordinating outreach timing, follow-up plans, and account-specific messaging.
Comfortable acting as the connective tissue between teams—bridging strategy, execution, and communication to keep programs moving forward.
Operational Rigor & Measurement
Familiarity with marketing and sales tools (SFDC, Tableau, Hex) and an understanding of how ABM programs are measured.
A disciplined approach to documentation, playbooks, and process creation to ensure repeatability and scalability.
Curiosity around performance—consistently looking at results, learning from what worked (or didn’t), and applying insights to future programs.
Mindset & Ways of Thinking
Action-oriented and solutions-focused, with a bias toward progress over perfection.
Highly organized, detail-driven and dependable—trusted to run complex programs independently.
Energized by collaboration, experimentation, and delivering experiences that genuinely resonate with customers and prospects.
6–8+ years of experience in field marketing, ABM, demand generation, campaign, or integrated marketing
Hands-on experience executing account-based or highly targeted marketing programs
Strong project management skills with the ability to juggle multiple initiatives and stakeholders
Track record of planning and running regional marketing programs aligned with sales targets
Ability to analyze campaign metrics and provide actionable insights

Nice To Haves

Experience working with sales teams dedicated to verticals/industries, in particular Public Sector, Travel, Tourism and Hospitality, Healthcare, and/or Financial Services
Experience using ABM platforms (6Sense) and CRM/marketing automation tools (Marketo, Salesforce)

Responsibilities

Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration.
Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities.
Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration.
Plan and execute targeted ABM tactics, including: Executive and field events (dinners, workshops, sporting suites, roundtables) Virtual and in-person webinars tailored to account and vertical needs Strategic gifting and direct mail aligned to account insights and deal stages Coordinated outbound plays in partnership with Sales and XDRsOwn end-to-end execution of ABM programs, managing timelines, vendors, logistics, and internal stakeholders to ensure flawless delivery.
Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression.
Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts.
Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics.
Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally.
Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time.
Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools.

Benefits

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.