Customer Marketing & ABM Manager

Similarweb•New York City, NY

7h•$104,000 - $130,000•Hybrid

About The Position

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people. We are looking for a Customer & Account-Based Marketing Manager to join our marketing team. The role will be responsible for the strategy and implementation of effective Account Based Marketing programs that generate pipeline and accelerate existing opportunities exclusively for a top target account list in the US.

Requirements

5+ years of multi-channel B2B SaaS marketing experience, with at least 3 years building 1:1 or 1:few ABM programs.
A track record of engaging senior leaders through bespoke events and creative activations that drive high-value business relationships.
Experienced with Salesforce CRM and Marketing Cloud for account orchestration, WordPress for content management, and the Google Suite for advanced data analysis and client presentations.
A creative, self-starter mindset with the ability to design non-standard marketing programs and manage complex timelines in a fast-paced environment.
Strong writing and presentation skills with experience delivering digital and social strategies tailored to executive audiences.
Analytical mindset with the ability to process metrics in spreadsheets and report on ROI, pipeline management, and account health.
Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams.
Willingness to travel 25%+ primarily in North America.

Responsibilities

Partner with Verticalized sales teams to execute account-specific strategies for largest accounts through focused outbound engagement and high-touch nurturing.
Own end-to-end execution of owned events, spanning from webinars to small client entertaining events and on-site client roadshows for our leadership team.
Design ABM programs to break into new high-value accounts through hyper-personalized activations and targeted engagement.
Drive customer marketing initiatives, including client entertainment and strategic introductions, to expand existing accounts into new teams and create upsell opportunities.
Leverage customer data (marketplace, firmographic, technographic) to inform customized engagement strategies for both prospect acquisition and account expansion.
Collaborate with Sales and Account Managers to identify and execute on-site adoption and expansion opportunities for named accounts.
Own marketing communication strategy to named accounts, ensuring a consistent, premium brand experience across the customer lifecycle.
Define metrics and report regularly to optimize performance of both ABM and customer marketing initiatives.
Drive adoption of new tools and capabilities that enable sellers to engage their accounts in curated, personalized ways.