Referral Partnerships Manager

CINC•Dallas, TX

About The Position

The Referral Partnerships Manager builds and grows a network of organizations and people who can introduce new clients to Real Geeks and generate partner-sourced sales and revenue. This includes affiliates, influencers, coaches, brokerages, associations, vendors, and other organizations that serve residential real estate professionals. Partnerships can take various forms, such as referral fees, preferred pricing for members/clients, co-marketing, sponsorships, or simply recommending Real Geeks as a trusted solution. The role also involves representing the company at industry events to develop relationships and generate opportunities for the Sales team. The ultimate goal is to build a repeatable, scalable referral ecosystem that drives qualified opportunities, pipeline, and revenue.

Requirements

Experience in partnerships, business development, channel sales, affiliate management, account management, brand development, or a similar relationship-driven growth role.
A strong relationship builder who is comfortable with proactive outreach, networking, and creating opportunities from scratch.
Commercial judgment and the ability to structure win-win partnerships that lead to measurable business results.
Ability to manage a relationship from first conversation through negotiation, launch, activation, and ongoing growth.
Confident communication and presentation skills, including representing a company publicly at events and industry forums.
Highly organized and self-directed, with the ability to manage many relationships and opportunities at once.
Comfort using data to evaluate performance, prioritize investments, and improve results.
Willingness and ability to travel to key industry events and partner meetings.

Nice To Haves

Residential real estate experience
Real estate technology experience
SaaS experience
Affiliate or channel partnerships experience
Real estate coaching/training ecosystem experience

Responsibilities

Identify, recruit, and develop high-potential referral and strategic partners across the residential real estate ecosystem.
Build a healthy pipeline of partnership opportunities and prioritize them based on commercial impact and audience fit.
Create mutually beneficial partnership structures, including referrals, preferred pricing, co-marketing, sponsorships, affiliate arrangements, and other creative programs.
Negotiate terms, launch new partnerships, and serve as the primary relationship owner after activation.
Grow productive partnerships over time, re-engage inactive partners, and expand relationships with the greatest potential.
Develop programs and campaigns that generate qualified introductions, leads, opportunities, customers, and revenue.
Equip partners with the messaging, materials, and support they need to confidently recommend Real Geeks.
Work with Sales and Marketing to ensure partner-generated leads are captured, attributed, followed up with, and converted.
Track partnership performance, test new approaches, and focus resources on the relationships and programs producing the strongest return.
Represent Real Geeks at conferences, trade shows, partner events, webinars, podcasts, networking events, and other industry opportunities.
Build relationships with influential people, organizations, community leaders, and event organizers.
Identify sponsorships, speaking opportunities, panels, educational programs, content collaborations, and other ways to increase brand visibility.
Evaluate events and activations based on audience fit, partnership potential, lead generation, brand impact, and expected ROI.
Follow up after events to turn new contacts into partner relationships, qualified opportunities, and sales conversations.
Partner closely with Sales, Training & Enablement, Marketing, Client Services, and leadership on opportunities that support company growth.
Provide warm introductions and useful context when partner relationships create new sales opportunities.
Collaborate on co-marketing campaigns, webinars, promotions, events, partner content, and other strategic initiatives.
Share market and partner insights that help Real Geeks stay connected to the trends, conversations, and organizations shaping residential real estate.