Reddit & Social Search Strategist

Rise At Seven•-, New York

2d•$75,000 - $80,000•Hybrid

About The Position

At Rise at Seven, this role sits at the sharp end of search-led social — where Reddit strategy and SEO thinking drive what gets made, not just how it performs. You'll treat Reddit as a search engine and a community in its own right, and treat TikTok, Instagram and Pinterest the same way: as discovery surfaces with their own keyword logic. Content planning follows the search insight, not the other way round. This is a client-facing role. You'll run accounts, mentor junior team members, and be the person clients turn to when they want to know why something is (or isn't) showing up.

Requirements

Demonstrable Reddit strategy or community experience — subreddit-native content, pitching commercial Reddit opportunities, AMA and community-led campaigns, and a working understanding of karma, moderation norms, and how brand presence survives (or dies) in community-first spaces
Strong SEO fluency — comfortable running keyword research, briefing search intent into content, and speaking the same language as an SEO team without needing translation
Demonstrable social search experience across TikTok, Instagram and Pinterest — keyword-led content planning, discoverability strategy, and platform-native SEO
3-5 years' experience in social media strategy or management, ideally agency-side, with a track record of owning accounts end-to-end
A portfolio of case studies showing measurable search and discoverability impact, not just content output
Confidence leading client relationships and difficult conversations without a Lead in the room

Responsibilities

Build and pitch commercial Reddit strategies — subreddit selection, community-native content formats, AMA and organic seeding opportunities, and brand presence that respects community norms
Lead keyword research and search-intent mapping across Reddit, TikTok and Instagram, briefing this directly into content plans
Own the intersection with traditional SEO — identify where social search opportunities overlap with the SEO team's roadmap and brief this in collaboratively
Lead content calendars, formats and series grounded in keyword and search insight first, platform trend second
Own performance tracking against search and discoverability metrics (share of search, keyword ranking movement on platform, community engagement quality) — not just reach and engagement
Build reporting narratives that connect content performance directly to search visibility outcomes
Own day-to-day client communication and lead check-ins, updates and reporting conversations independently
Translate search and Reddit strategy into confident, senior-level client narratives — including the commercial case for Reddit spend
Manage workflow across strategists, creator managers and creators; maintain visibility of risk and priorities across the account
Act as an escalation point for junior team members
Manage and allocate budgets across content production, creator spend and platform prioritisation, with commercial accountability to Leads
Track Reddit's evolving ad/organic ecosystem and TikTok/Instagram SEO changes as a primary responsibility, not a side interest
Translate platform and search behaviour shifts into scalable, brand-relevant content ideas ahead of competitors