Recruitment and Marketing Specialist

UCM•UCMO - Warrensburg, MO

17h•Hybrid

About The Position

The School of Visual and Performing Arts (SVPA) seeks a creative, tech-savvy, and strategic Recruitment & Marketing Specialist to serve as the School’s primary digital storyteller and enrollment champion. This hybrid role requires an individual who can operate comfortably in two worlds: acting as a digital content creator, capturing the high-energy reality of our studios, stages, and concert halls, and as a recruitment strategist, building and managing the pipeline of students who will define the future of our programs. By leveraging specialized arts recruitment tools like MusicWindow alongside institutional systems, you will ensure our digital outreach is highly personalized and that prospective students are seamlessly guided from their initial point of interest through their audition, portfolio review, and eventual enrollment.

Requirements

Bachelor’s degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field.
Three (3) years of experience in higher education admissions, student recruitment, digital marketing, or arts administration.
Two (2) years of supervisor experience required.
Must possess a valid driver’s license and have the ability to travel regionally (including occasional evenings and weekends during peak recruitment and performance seasons).

Nice To Haves

Hands-on experience managing niche recruitment platforms (e.g., MusicWindow , Acceptd) and institutional CRM platforms (e.g., Slate).
Strong visual storytelling skills, including experience capturing and editing short-form video content (Reels/TikTok) and basic graphic design (Adobe Creative Cloud or Canva).
A background or deep personal interest in the visual arts, music, theatre, or dance.
Exceptional communication skills with the ability to build immediate rapport with high school students, parents, and educators.

Responsibilities

Oversee the SVPA prospect funnel.
Actively capture prospective student data at high school clinics, workshops, and off-campus events using the MusicWindow platform, ensuring a seamless two-way data sync with the university’s central CRM, Slate.
Streamline and manage the audition and portfolio review process.
Utilize MusicWindow to coordinate video submissions, automate audition scheduling, and route student portfolios directly to appropriate faculty for evaluation.
Implement automated, targeted follow-up campaigns to drive prospective students toward campus tours, audition sign-ups, and matriculation.
Represent SVPA at regional high schools, college fairs, and state-wide arts festivals and conferences.
Cultivate strong working relationships with high school band, choir, theatre, and art teachers.
Develop a budget, may review for discrepancies or delegate duties, request or delegate preparation of any required paperwork; authority to sign off and commit funds up to $1,000.
Supervise 50+ student employees, including graduate assistants.
Leverage MusicWindow’s "Video Stories" and other mobile tools to capture authentic, raw, and high-converting video content from current students directly in rehearsal spaces, studios, and backstage areas.
Design and deploy "Intelligent Content" pathways that dynamically match a prospect’s specific interests (e.g., Graphic Design vs. Musical Theatre) with relevant student stories, faculty profiles, and event details, per the branding standards identified by the UCM Office of Integrated Marketing and Communications.
Curate and maintain the SVPA editorial calendar across Instagram, Facebook, and YouTube.
Ensure the SVPA website is maintained, visually engaging, and SEO-optimized.
Create digital graphics, promo materials, and email newsletters to drive community attendance and recruit talent during major SVPA production seasons.
Act as the administrator for the MusicWindow "Conversation Center," equipping and prompting busy arts faculty and two Events staff members to engage in direct, meaningful recruitment conversations with high-priority prospects.
Recruit, train, and supervise a team of SVPA Student Ambassadors, guiding them on how to effectively document student life and represent the brand during campus visit days and outreach events.
Identify and catalog successful graduates to feature as "proof of concept" success stories in MusicWindow and social media recruitment campaigns, while strategically integrating prominent alumni into important campus events and visits.
Regularly analyze engagement and recruitment yield metrics from both Slate and MusicWindow to report on campaign ROI to the School Chair.

Benefits

competitive salary
health, dental, vision, life insurance, AD & D, long-term disability
3 weeks paid vacation per year
3 weeks of accrued sick leave per year
13 paid holidays
retirement
generous education assistance for an employee, spouse and dependent children taking classes at UCM
3 weeks of accrued sick leave per year
13 paid holidays
retirement
generous education assistance for an employee, spouse and dependent children taking classes at UCM
generous education assistance for the employee