Recruitment and Marketing Coordinator

GOODWIN UNIVERSITY EDUCATIONAL SERVICES INC•Riverside, MD

5d•$75,000

About The Position

The Recruitment & Marketing Coordinator will support and drive the marketing, recruitment, and enrollment process by establishing and developing robust content and relationships with prospective families, students, staff, and other external and internal stakeholders. The Coordinator's primary focus will be on recruiting students based on the district's capacity and the Sheff v. O'Neil stipulation regarding marketing and enrollment goals. Additionally, the Coordinator will collaborate across schools with other staff and Central Office to create and implement comprehensive strategic plans for marketing, recruiting, and enrolling new students. At the school level, the Coordinator partners with school administrators to develop and implement an onboarding process, being accessible to prospective students and families, tracking and gathering data, and preparing reports related to enrollment and recruitment activities. To achieve these goals and build greater recognition among stakeholders, the Coordinator will establish grassroots efforts through ongoing dialogue with community organizations, businesses, select schools, families, and local leaders.

Requirements

Bachelor’s degree required
Outreach/Recruitment experience required
Marketing experience required
Experience in volunteer coordination
Experience working with parents and schools
Experience analyzing and converting data to usable information
Experience creating and implementing action plans based on data review
Experience creating compelling stories across multiple media channels
Experience with Canva, Smore, PowerSchool, Photoshop, and Signup Genius
Possesses a deep commitment to the Goodwin University Magnet School mission, vision, and core values
Excellent organization, time management, and follow-up skills; high sense of urgency; demonstrated ability to successfully handle multiple projects concurrently; ability to work independently and as part of a team
Demonstrates proficiency in strategic and project planning, incorporating the perspective and participation of multiple stakeholders
Demonstrates strong analytical and problem-solving skills
Demonstrates high-level proficiency in professional design software, including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Rush, Adobe Premiere, and Canva
Ability to collaborate effectively with representatives from all levels of the organization, from board members and external constituents to school leaders, teachers, and staff
Ability to create, monitor, and maintain systems that enhance organizational efficiency and effectiveness
Ability to create compelling presentations/stories to drive outcomes
Ability to work nights and weekends as needed

Nice To Haves

Bilingual (Spanish) Preferred
Experience working in a technical school system is preferred

Responsibilities

Develops a comprehensive calendar of activities and resources to engage prospective families
Identifies potential volunteers or supporters to develop or maintain a volunteer database
Generates creative media content for school/district social media platforms
Co-Leads the planning and execution of events, etc.
Assists in maintaining and developing school/district websites
Researches and captures baseline data and benchmarks surrounding transition grades
Establishes and maintains relationships with local school districts
Proactively recruits prospective students with support from schools and district staff to establish and monitor ambitious enrollment goals
Identifies new concepts and systems to increase applicants
Facilitates a coordinated approach to outreach activities on behalf of GUMSS and collaborates with faculty and staff
Conducts informational sessions for prospective students and families
Organizes and conducts ongoing outreach for PreK3-Grade12 educational partners; provides information on student success programs and services; coordinates campus and site tours and visits to PreK3-Grade12 educational partners and community agencies.
Collaborates in developing and implementing the onboarding process and completing the success steps for prospective students, including registration, the summer program, and the first school day.
Tracks and maintains accurate attendance/participation records for recruitment meetings, workshops, and parent meetings
Recruits, trains, and maintains a group of staff, parents, and student volunteers to serve as ambassadors for the school in interactions with families and public events
Develop electronic and hardcopy content to distribute to a variety of stakeholders
Partners with the Alumni Specialist to develop creative and compelling projects to further the goals of the district and the Sheff region