Recruiting Manager

Virginia Green•Henrico, VA

5d•Onsite

About The Position

Founded in 2004, Virginia Green has grown into the largest lawn care provider in the Mid-Atlantic. With seventeen branch locations and more than 460 dedicated associates, we deliver high-quality lawn care, pest control, and exterior services to both residential and commercial customers. Our mission is to build a market-leading organization by achieving strong neighborhood density while providing exceptional service and lasting value. At the heart of our success is a culture built on a "work hard, take care of people" philosophy. We are committed to supporting our associates and their families, fostering a highly collaborative environment where rapid growth and personal well-being go hand-in-hand. The Recruiting Manager is responsible for leading strategic and high-volume talent acquisition efforts across Virginia Green, with a primary focus on attracting and retaining lawn care technicians—a critical, high-turnover role for the business. This position manages full cycle recruiting for both hourly roles and professional/administrative positions, oversees recruiting systems, and drives proactive pipeline development through community partnerships, schools, trade programs, and veteran organizations. The ideal candidate has extensive experience of recruiting frontline workers, excels in building strong relationships with hiring managers, and brings strong operational and vendor management skills.

Requirements

Bachelor’s degree in Human Resources, Business, or related field—or equivalent experience.
5+ years of recruiting experience, including high-volume hourly recruiting and professional-level recruiting.
Experience working in fast-paced, labor-intensive industries (e.g., landscaping, service, logistics, skilled trades) preferred.
Strong operational skills with ATS and HR systems; ability to optimize workflows and technology.
Demonstrated success in building community pipelines and partnerships.
Experience negotiating vendor contracts and managing external partners.
Excellent communication, project management, and relationship-building skills.
Ability to work both strategically and hands-on.
Office and branch presence required; regular visits to branches (up to 20% travel)

Nice To Haves

Landscape industry knowledge, Home services (HVAC, plumbing, electrical), pest control or knowledge of a seasonal cycle business.
Knowledge of recruitment marketing strategies and digital sourcing.
Strong understanding of recruiting systems, tools, and best practices.
Proven ability to build strong relationships with hiring managers and business leaders.
Experience supporting multi-state operations and/or DOT hiring.
Experience managing a recruiting team and driving performance.
Excellent communication, organization, and project management skills.
Data-driven mindset with experience using metrics to guide strategy.

Responsibilities

Lead full cycle recruiting for lawn care technicians, ensuring a steady pipeline of qualified candidates to meet ongoing operational needs.
Recruit for mid-level and professional roles across the business, ensuring a strong candidate experience and alignment with organizational talent needs.
Demonstrated success in innovative and modernizing recruiting systems and processes, including introduction of new technologies to gain efficiencies without compromising the candidate experience.
Analyze turnover trends and collaborate with operations to understand workforce needs and improve retention
Demonstrated ability to motivate hiring managers to be engaged throughout the interviewing process and committed to providing ongoing feedback that enables the recruiting team to continue to improve and adequately support evolving needs.
Communication, strategy, planning, and leadership skills that are known to drive innovative thinking, produce high job satisfaction rates, and deliver exceptional outcomes.
Build strong relationships with: Trade schools, technical programs, and high schools Veteran and military transition programs Workforce development organizations Local job centers and community groups
Represent the company at job fairs, career events, and industry programs.
Develop long-term sourcing pipelines for seasonal, skilled, and hard-to-fill positions.
Manage the Applicant Tracking System (ATS), job boards, CRM tools, and recruitment marketing platforms.
Optimize recruiting workflows to improve efficiency, data accuracy, and hiring speed.
Create and maintain recruiting dashboards, KPIs, and reporting to support decision-making.
Time-to-fill and time-to start, Offer acceptance rate, candidate pipeline conversion rate, source effectiveness and cost-per-hire, 30/60/90 – day retention and turnover.
Identify bottlenecks and implement improvements to reduce hiring friction and improve retention.
Consider the use of AI to streamline processes and create efficiencies.
Develop talk tracks describing the specific responsibilities, job experience requirements and compensation details to ensure consistent representation of these career opportunities.
Evaluate and negotiate contracts with vendor partners, including: Job boards Recruiting tools/technology vendors Temporary staffing agencies (as needed)
Monitor vendor performance and ensure cost-effective solutions.
Serve as a talent advisor to hiring managers, ensuring alignment on job requirements, candidate profiles, and hiring priorities.
Maintain regular communication on hiring progress, challenges, and market insights.
Track hiring needs across branches/locations and forecast future requirements.
Track associate retention by location, recruiter and candidate lead source.
Manage and develop recruiting coordinators or recruiters as assigned.
Foster a culture of responsiveness, collaboration, and accountability within the recruiting team.
Provide coaching and training to ensure consistent, high-quality recruiting practices.