Real Estate YouTube & Content Strategist (Growth & Recruiting Focus)

Houston Properties Team•Houston, TX

15d•Remote

About The Position

You are a marketer who understands that "likes" are vanity, but leads are sanity. You’ve worked with US Real Estate teams before. You know the difference between a listing lead and a recruiting prospect. You understand that YouTube isn’t just a place to dump video tours—it’s the world’s second-largest search engine, and if optimized correctly, it’s a 24/7 lead generation machine. But maybe you’re currently stuck. Maybe you’re working for a client who treats you like a generic "Virtual Assistant" rather than the marketing strategist you are. Maybe you’re tired of suggesting YouTube SEO strategies that get ignored because your client just wants to "post to Instagram" without a plan. Maybe you’re looking for a team that actually has the budget, the footage, and the brand reputation to execute the high-level ideas you have in your head. You want ownership. You want to look at a YouTube Analytics dashboard, spot a drop-off in retention, adjust the editing style, and watch the numbers climb. You want to help build a recruiting funnel that brings in top-tier agents. If you are nodding your head, The Houston Properties Team wants to meet you. We are Houston’s #1 boutique real estate team ($2B+ in sales). We don’t need you to build our brand from scratch—we need you to amplify it. We are looking for a Lead Generation & YouTube Specialist to take the reins of our video marketing. Your goal is specific: Use video content to attract potential homebuyers and recruit talented agents to our team.

Requirements

Real Estate Experience is Non-Negotiable: You have worked with US Real Estate Agents, Team, or Brokerages for at least 2 years. You know the industry lingo.
YouTube Growth Expertise: You can show us a channel you helped grow. You understand how the algorithm works, why thumbnails matter, and how to use tools like TubeBuddy or VidIQ.
Lead Gen Mindset: You understand that content without a Call to Action (CTA) is a wasted opportunity.
Project Management: You are organized. You can manage a content calendar and keep a creative team on deadline without chaos.

Nice To Haves

Bonus points if you already know AI tools, but we will train you.

Responsibilities

Own the YouTube Strategy: You aren't just uploading. You are researching low-competition keywords, crafting click-worthy titles/thumbnails, and optimizing descriptions for SEO.
Drive Agent Recruiting: You will curate content specifically designed to attract other real estate agents to our team (showing our culture, our systems, and our wins).
Manage the Production Flow: You will guide our editors, designers, and AI creators. You provide the vision ("We need a hook here," "Cut this shorter," "Change the b-roll") to ensure the final product converts.
Repurpose for Reach: You will take our long-form YouTube "Gold" and slice it into high-performing Shorts, Reels, and TikToks to drive traffic back to the main channel.
Analyze & Adapt: You will report on the metrics that matter (CTR, Retention Rate, Conversion to Lead) and tell us what we need to change to grow faster.

Benefits

Stability & Respect: We look for long-term partners, not gig workers. We pay competitively, on time, via PH-friendly channels.
Tools & Budget: We invest in the software you need (AI tools, editing software, research tools).
Career Growth: As our channel grows, so does your role.
Fully remote forever + stable US payroll via PH-friendly channels.
Competitive salary + KPI bonus tied to video metrics & checklist completion.
Gear / software stipend once you pass probation—upgrade that ring light or HeyGen subscription.

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