Real Estate Insights & Market Analyst

Quick Quack•Rocklin, CA

About The Position

Quick Quack Car Wash is creating a new role to bring rigorous, data-driven decision support to our real estate growth strategy. The Real Estate Insights & Market Analyst will build the analytical tools, models, and frameworks that help our Real Estate Managers (REMs) identify, evaluate, and prioritize new locations with greater speed and confidence — and will do the same for evaluating ROI for site performance. This role is a curiosity-driven, applied data analytics role that requires someone who is energized by finding solutions and makes recommendations for improvement where the data exists. This person will partner closely with the Real Estate, Development, Construction, Finance, Marketing, Operations, and Analytics teams to turn raw data into clear, actionable site-selection, portfolio and operational guidance.

Requirements

Bachelor’s degree in Real Estate, Business, Geography, Data Analytics, Statistics, or a related field, or equivalent work experience.
5+ years of experience in retail or restaurant real estate, site selection, market planning, or location intelligence — ideally with a multi-unit, franchise, or high-growth brand.
Demonstrated experience building GIS-based tools (ArcGIS Online, Esri Business Analyst) and/or demand, similarity, or predictive models used for site selection.
Strong quantitative and analytical skills, with comfort exploring large or messy data sets in situations where no established correlation or precedent yet exists.
A curious, self-motivated problem solver who takes ownership of ambiguous questions and works toward answers rather than being limited by what tools or data aren’t already available.
Working knowledge of location-intelligence and forecasting platforms (e.g., Placer.ai, CoStar, Buxton, Site Zeus or similar).
Proficient in Microsoft Office Suite, especially Excel and PowerPoint.
Smartsheets proficiency required.

Nice To Haves

Hands-on experience using AI tools to accelerate analysis, modeling, and reporting is a strong plus.
Excellent executive communication and storytelling skills, with the ability to translate complex data into clear, actionable recommendations for the Real Estate Committee and company leadership.
Comfortable operating without a formal software engineering or data science background; this role is oriented toward applied analytics and decision support rather than systems or pipeline engineering.
Willingness to develop technical skills (e.g., SQL) as needed, but deep coding expertise is not a requirement.

Responsibilities

Design and maintain a Quick Quack-specific site demand-scoring model, integrating trade area demographics, traffic, co-tenancy, competitive density, and psychographic data to prioritize new site opportunities for REMs.
Build and maintain an interactive GIS market-planning platform (e.g., ArcGIS Online / Esri Business Analyst) that layers priority zones, demographics, traffic counts, competitor locations, and other site-selection signals into a single decision-making map for the Real Estate team.
Develop analog / similarity models that compare candidate sites to existing high- and low-performing locations, to support wash-count and revenue forecasting for new sites.
Quantify total addressable market (TAM) and drive-time cannibalization for target markets, replacing directional growth estimates with site-level expansion ranges tied to demand quality and overlap tolerance.
Analyze construction and entitlement/permitting pipeline data to identify build-time trends, bottlenecks, and state- or market-specific delays, and surface findings to Development leadership.
Build dashboards, scorecards, and automated presentation tools that help REMs and Development Coordinators prepare site packages for the Real Estate Committee.
Partner with Finance, Marketing, Construction, and Operations to align real estate analytics with capital planning, site formats, and project timing.
Works with the Director of Real Estate for market planning, driving the consistent flow of real estate transactions.
Monitor and analyze performance of existing locations, surfacing insights that inform reinvestment, remodel, or market-repositioning decisions.
Produce competitive intelligence briefs and/or packages benchmarking Quick Quack against car wash and adjacent service-retail competitors for leadership and the Real Estate Committee.
Support strategic research and market-entry planning for new geographies, including trade area definition and expansion sequencing.
Continuously evaluate and pilot new data sources, tools, and AI-enabled workflows (e.g., ChatGPT, Claude, Copilot) to improve the speed and quality of real estate decision-making across the team.
Serve as a thought partner to REMs and Development leadership on how to apply data to problems that don’t yet have an established playbook.
Assists in the development of the annual goal plan for the company and administers the plan through collaboration with the development leadership team on a company-wide vision for future expansion.
Participates in weekly tactical virtual meetings to plan, provide progress updates, and effectively collaborate with the real estate team.
Performs other related duties as assigned.